An Afternoon at the Museum: Through the Lens of Augmented Reality

Neuburger, Larissa; Egger, Roman

doi:10.1007/978-3-319-51168-9_18

Cited by 30 publications

(18 citation statements)

References 7 publications

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“…Recently, research started to use the framework of the Experience Economy by Pine and Gilmore (1998) as a theoretical foundation to explore the effects of AR (Jung et al, 2016;Neuburger & Egger, 2017). It includes the four realms of experience, educational, esthetics, escapist and entertainment.…”

mentioning

confidence: 99%

Determining visitor engagement through augmented reality at science festivals: An experience economy perspective

Dieck

Jung

Rauschnabel³

2018

Computers in Human Behavior

161

142

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Augmented reality (AR) has been increasingly implemented to enhance visitor experiences, and tourism research has long understood the importance of creating memorable experiences, leading to the research era of experience economy. Although technology-enhanced visitor engagement is crucial for science festivals, research focusing on visitor engagement through AR using the experience economy perspective is limited. Therefore, the aim of this study is to examine how the educational, esthetics, escapist and entertainment experience using AR affect visitor satisfaction and memorable experience, and eventually, lead to visitor engagement with science experiences in the context of science festivals. A total of 220 data inputs were collected as part of the European City of Science festivities and Manchester Science Festival 2016 and analyzed using structural equation modelling. Findings show that the four realms of experience economy influence satisfaction and memory and, ultimately, the intention for visitor engagement with science research at science festivals. Theoretical contributions and practical implications are presented and discussed.

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mentioning

confidence: 99%

Determining visitor engagement through augmented reality at science festivals: An experience economy perspective

Dieck

Jung

Rauschnabel³

2018

Computers in Human Behavior

161

142

View full text Add to dashboard Cite

show abstract

“…More recently, an increasing number of studies started to investigate the experience economy concept within the tourism and hospitality context (Hosany and Witham, 2009;Loureiro, 2014;Manthou et al, 2014;Mehmetoglu and Engen, 2011;Neuburger and Egger, 2017;Oh et al, 2007). This study aims to extend previous research on the experience economy within the tourism context in a number of ways.…”

Section: Experience Economymentioning

confidence: 94%

Moderating Role of Long-Term Orientation on Augmented Reality Adoption

Jung

Dieck

Lee

et al. 2019

International Journal of Human–Computer Interaction

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Recently, the tourism and hospitality industry is providing tourists with an enhanced experience via various cutting-edge technologies such as augmented reality (AR). In addition, there has been an increased interest on the effects of cultural traits on human behaviours. The aim of this paper is to examine how Long-and Short-term orientation moderates the relationship between experience economy provided by AR applications and users' perceived value. Data were collected from 145 participants at Deoksugung Palace in Seoul, South Korea and 119 participants at An Post Museum, Dublin, Ireland. We found that South Korean tourists, who are representatives of long-term orientation culture in this study, put a high value on educational factors of AR applications, whereas Irish tourists, who are representative of short-term orientation culture, regard escapist experiences of AR applications highly.

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“…Early studies considered augmented reality to be a useful tool for enhancing visitors' overall experience [15]. For example, AR maximises information delivery to visitors over physical museum environments without compromising museum exhibits or disrupting visitor viewing [16]. Meekaew et al [17] found that students who used mobile-game-based learning integrated with augmented reality had better understanding and stronger learning motivation than those using only game-based learning.…”

Section: A Augmented Reality Museummentioning

confidence: 99%

Design and Evaluation of a Distance-Driven User Interface for Asynchronous Collaborative Exhibit Browsing in an Augmented Reality Museum

Chen

Shan

et al. 2021

IEEE Access

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Augmented reality museums allow visitors to jointly view and interact with exhibits. However, real-time exhibit browsing does not accommodate latecomers to museums and offers limited support to temporally separated visitors. To stimulate asynchronous exhibit browsing, we developed a distance-driven user interface that divided the augmented reality exhibit-egocentric space into four distance ranges, each having a set of social networking features and different privileges for exhibit viewing and interaction. The user interface enables asynchronous exhibit browsing for visitors participating at different times. We conducted empirical studies to evaluate how the user interface affected visitors' collaborative exhibit browsing in terms of perceived usability and learning gains. The results show that the perceived usability of the user interface is consistently high across all distance ranges. The user interface stimulates collaborative exhibit browsing with significant improvements in learning efficiency and learning attention durations, although learning satisfaction showed no difference across the participants. Implications for how the distancedriven user interface can be generalised for other interactive applications are discussed.

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An Afternoon at the Museum: Through the Lens of Augmented Reality

Cited by 30 publications

References 7 publications

Determining visitor engagement through augmented reality at science festivals: An experience economy perspective

Determining visitor engagement through augmented reality at science festivals: An experience economy perspective

Moderating Role of Long-Term Orientation on Augmented Reality Adoption

Design and Evaluation of a Distance-Driven User Interface for Asynchronous Collaborative Exhibit Browsing in an Augmented Reality Museum

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