American Televangelical Frames: Religiosity, Spirituality, and Commodification

Abstract

A secular state, like United States of America, guarantees the private right of individual to express their religious ideas in public. In the era of media, religious broadcasting serves as a mean for individuals to express their private rights of speech and act based on their faith in public. By taking prosperity televangelical broadcasts as the main object, this article examines several aspects that are critical for understanding the religiousness and the secularization of American televangelism. This article provides an overview of the socio circumstances and movement roots of evangelism, examines the religiosity and spirituality frames in televangelism, and identifies the commodification of the religiosity and spirituality frames.

Marketing the Miracles: Studies on the Commodification of the Quran, Prayer, and Sadaqa

“…It can deliver their prayers to Allah, improve their fortune, and cure illness. Another article wrote by Trihastutie (2019) tried to identifies the commodification of religion in televangelical broadcast. It found that in fact, the program is not that religious as the label attached to it.…”