‘Am I supposed to say how shocked I was?’ Audience responses to <i>Mad Men</i>

Agirre, Katixa

doi:10.1177/1367549414544115

Cited by 4 publications

(5 citation statements)

References 17 publications

(15 reference statements)

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“…For example, there is a significant body of research on masculinity and the tensions arising between discourses of crisis and men's privilege, in relation to postfeminism and TV, cinema and popular literature (Brabon, ; Clark, ; Dow, ; Edwards, ; Gill, ; Hamad, ; Horrocks, ). Some research explores the portrayal of, and audience responses to, the depiction of postfeminist masculinities in fictitious workplaces in TV shows like Mad Men (Agirre, ) and Frasier (Gann, ), in which some men are incited to become self‐reflexive subjects and perform more inclusive forms of masculinity. Yet there is further scope to build on this research to interrogate how a postfeminist sensibility renders inequality increasingly difficult to speak about in and outside the workplace (Gill, ).…”

Section: Introductionmentioning

confidence: 99%

“…One avenue for future research concerns examining how, within postfeminist media culture, men and masculinities are variously constructed as being in crisis and what this means for both men and women (Hearn, ). Here organization and gender scholars can develop analyses of postfeminist media culture in which postfeminist masculinities are depicted in fictitious workplaces (Agirre, ; Gann, ). This represents an opportunity for organization researchers to engage in concerted efforts to analyse the problematic deployments of a postfeminist sensibility within discursive constructions of work and organizational settings in TV, cinema and popular literature.…”

Section: Introductionmentioning

confidence: 99%

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Postfeminism, Men, Masculinities and Work: A Research Agenda for Gender and Organization Studies Scholars

Rumens¹

2016

Gender Work & Organization

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Mobilizing the concept of postfeminism as a sensibility, this article invites organization and gender scholars to examine how postfeminist masculinities are discursively constituted and performed by men within contemporary work contexts. Acknowledging that women are interpellated within postfeminist discourses as empowered and autonomous subjects whose lives are shaped by individual choice, this article explores the implications for men, in particular how men variously perform postfeminist masculinities and the implications for addressing gendered inequalities within the workplace. Developing a research agenda, this article outlines three research trajectories: (1) problematizing a gender binary in which women are depicted as empowered at work and men in a state of crisis; (2) interrogating signs of ‘new’ postfeminist masculinities coded as inclusive in the workplace; and (3) examining how different types of men perform postfeminist masculinities at work. This article concludes by providing examples of research questions to generate future organizational scholarship in these areas.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Postfeminism, Men, Masculinities and Work: A Research Agenda for Gender and Organization Studies Scholars

Rumens¹

2016

Gender Work & Organization

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“…Among the studies that draw on postfeminist sensibility, several studies have focused on audience readings and sense-making (e.g. Agirre, 2014;McClearen, 2015;Paris and Uyheng, 2021;Robinson, 2011;Swink, 2017). For example, studying female audience responses to the TV series Mad Men can reveal how women deal with feminist issues in their everyday lives (Agirre, 2015).…”

Section: Postfeminist Media Culture and Audience Researchmentioning

confidence: 99%

Against masculinised hypercorrection? Renegotiating the everydayness and ordinariness of postfeminism on Chinese TV

Min

Song

2022

Media, Culture & Society

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In the past decade, there has been a significant rise in urban women-themed TV dramas in China, some of which have generated substantial public discourse on femininity. While Western women-centred TV and cinematic productions have been discussed intensively, much less attention has been paid to Chinese TV series and their audience reception. This article highlights the usefulness of studying audience response to the women-centred TV series produced in China over the past decade, especially those focusing on single women as main characters. By examining these widely-viewed TV series and their audience interpretation, this article aims to investigate the ordinariness and everydayness through which a postfeminist sensibility manifests in a non-Western context. As the research shows, these women-centred TV series reveal the diverse dimensions of urban women’s everyday lives. However, Chinese audiences express strong opposition to masculinised hypercorrection and the fetishisation of the gynandroid in such TV series. Many Chinese viewers prefer to see a realistic representation of Chinese women who have autonomy and the right to be imperfect. The findings shed light on gender-related debates in China today and contribute to discussions about the everydayness of postfeminism from an audience’s perspective.

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“…Articles which conversely look at the success or otherwise of non-European shows in Europe such as Katixa Agirre’s (2014) study of how far a postfeminist sensibility is experienced by UK and Spanish viewers of Mad Men (2007–2015): Agirre further extended the comparison to US viewers, finding among other things that national distinctions were very slight.…”

Section: Europeanmentioning

confidence: 99%

What is the ‘Television’ of the European Journal of Cultural Studies? Reflections on 20 years of the study of television in the Journal

Geraghty

2017

European Journal of Cultural Studies

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Over 20 years, the European Journal of Cultural Studies has been an important resource for those writing and thinking about television, and this article reflects on the rich material contained in the long run of issues published since 1998. As part of 'On the Move', the Special Issue to mark the 20th anniversary of the journal, it also introduces the special online dossier of articles on television. It offers an impressionistic reflection on the author's experiences of engaging with work on television as it has appeared in this journal. In homage to Raymond Williams, that great writer about television (and much else), this article focuses on three key words which seem crucial to this enterprise-journal, television and European.

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‘Am I supposed to say how shocked I was?’ Audience responses to Mad Men

Cited by 4 publications

References 17 publications

Postfeminism, Men, Masculinities and Work: A Research Agenda for Gender and Organization Studies Scholars

Postfeminism, Men, Masculinities and Work: A Research Agenda for Gender and Organization Studies Scholars

Against masculinised hypercorrection? Renegotiating the everydayness and ordinariness of postfeminism on Chinese TV

What is the ‘Television’ of the European Journal of Cultural Studies? Reflections on 20 years of the study of television in the Journal

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