Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil

Sacchi, Giovanna; Caputo, Vincenzina; Nayga, Rodolfo M.

doi:10.3390/su7067397

Cited by 54 publications

(47 citation statements)

References 50 publications

(14 reference statements)

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“…A key role in enhancing consumers' trust in public institutions relies on effective communication, which accounts for spatial heterogeneity and local socio-economic conditions [72][73][74][75]. Since the adoption of voluntary organic logos, the EU has attempted to help consumers increase identification and awareness of organic food products that have benefited from quality registration [29].…”

Section: Consumers' Label Preferences On Wtb and Wtpmentioning

confidence: 99%

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

et al. 2017

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Abstract:The "Euro-leaf" organic certification logo was adopted and made compulsory by the European Union (EU) a few years ago; the level of consumers' recognition of this logo has been explored. This paper provides important insights into the effectiveness of the logo in the Greek market. The "Euro-leaf" logo was compared with the two previous EU organic logos; i.e., the voluntary "Organic Farming" and the withdrawn "Bio". In total, 472 face-to-face interviews were conducted using actual presentations of five officially certified food products. The aim of this research was to investigate the consumers' willingness-to-buy (WTB), willingness-to-pay (WTP), and their preference towards each of the three logos used for the certification of organic products. Our analysis concludes that for the time being the new logo has failed to develop into a powerful instrument for affecting consumers' WTB and WTP. Furthermore, it was found to have been the least influential factor that determined their preferences. Design changes and improvements might be necessary in order to better communicate the organic food message.

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Section: Consumers' Label Preferences On Wtb and Wtpmentioning

confidence: 99%

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

et al. 2017

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“…This makes the organic quality cue a credence attribute for which the market success relies on the trust between producers and consumers. Brazil thus created three forms of guarantee systems for organic quality assurance [29]:…”

Section: Functioning Of Participatory Guarantee Systems (Pgs)mentioning

confidence: 99%

Social Innovation and Sustainable Rural Development: The Case of a Brazilian Agroecology Network

2016

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Abstract:Food is central to human beings and their social life. The growing industrialization of the food system has led to a greater availability of food, along with an increasing risk perception and awareness in consumers. At the same time, there is an increasing resistance from citizens to the dominant model of production and a growing demand for healthy food. As a consequence, an increasing number of social networks have been formed worldwide involving the collaboration between producers and consumers. One of these networks, the Ecovida Agroecology Network, which operates in Southern Brazil, involves farming families, non-governmental organizations, and consumer organizations, together with other social actors. Using a qualitative approach based on participant observation and an analysis of documents, the article examines this network. The theoretical framework used is social innovation, which is commonly recognized as being fundamental in fostering rural development. Results show that Ecovida has instigated innovations that relate to its horizontal and decentralized structure, its participatory certification of organic food, and its dynamic relationship with the markets based on local exchanges and reciprocal relations. Furthermore, such innovation processes have been proven to impact on public sector policies and on the increasing cooperation between the social actors from rural and urban areas.

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“…La nueva demanda de bienes IGP, con reputación social de calidad territorial (17) multiplicó las marcas colectivas: en el comercio justo, de bienes "slow food" (18) ; bienes de circuitos cortos; de bienes con buenas prácticas ambientales o de agricultura orgánica (19) ; ligados a la acción colectiva y a capital relacional basado en la proximidad (20) . Su dinamismo hizo incluirlos en las negociaciones comerciales multilaterales desde los 80s a la fecha (21) .…”

Section: Introductionunclassified

Valuation of a Protected Geographical Indication. The case of the meat of the Sierra de Guadarrama, Spain

Pensado-Leglise

Cañada²

2018

Rev. Mex. Cienc. Pecu.

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* Autor de correspondencia: mpensado@ipn.mx Resumen:En este trabajo se analiza la relación entre la calidad y el valor de un bien de indicación geográfica protegida (IGP) con respecto a su precio, tomando la experiencia de veinte años de los productores de carne de la Sierra de Guadarrama. Mediante una investigación cualitativa a través de la técnica de enfoque grupal "focus group" y del uso del software Atlas.ti, se encontró que la carne de la Sierra de Guadarrama cuenta con varios factores que fortalecen la confianza del consumidor de la Comunidad de Madrid al bien de especialidad, como son: la identidad cultural, el apego por ser un producto local, buenas prácticas de sanidad animal y de inocuidad de la carne. Pese al prestigio social del bien de especialidad, existen limitaciones para alcanzar mejores precios pagados a los ganaderos, debido a una falla de mercado basada en la falta de información completa al consumidor (sobre la importancia de la ganadería para la conservación del patrimonio paisajístico ambiental); así como existir una ventana de oportunidad para mejorar la organización de la asociación y mayor acción colectiva de los productores que redunde en mejorar su forma de gobernanza, en particular su capacidad de negociación con los demás actores de la fase de

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Alternative Labeling Programs and Purchasing Behavior toward Organic Foods: The Case of the Participatory Guarantee Systems in Brazil

Cited by 54 publications

References 50 publications

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

Social Innovation and Sustainable Rural Development: The Case of a Brazilian Agroecology Network

Valuation of a Protected Geographical Indication. The case of the meat of the Sierra de Guadarrama, Spain

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