Allusions in the Russian-Language and English-Language Movie Slogans

Abstract

The article seeks to address the issue of the typology of original similes. This work overviews the comparison classifications existing in the modern linguistics and pays special attention to the problems of the typology of similes. Basing on the analysis of T. Pratchett's novel series 'Discworld', the author attempts to broaden the typology of original similes. Additionally, in order to draw up recommendations on how to translate such similes, an algorithm is developed that allows determining the meaning of original similes built on implicit grounds.