ALIANÇAS ESTRATÉGICAS COMO VANTAGEM COMPETITIVA NO CENÁRIO LOGÍSTICO GLOBALIZADO <br><strong>DOI:10.7444/fsrj.v3i2.87</strong>

Abstract

This paper considers strategic alliances as a means of obtaining advantage in the globalized logistics scenario. Through a particular case study of partnership and strategic alliance between national companies (Rapidão Cometa, Expresso Araçatuba and Transportadora Americana) and an international one (FedEx Express), one may comprehend the impact on Rapidão Cometa, in as much as the increase in market share within the logistics market, as well as the subsequent consolidation before major national logistics operators, is concerned.Logistics - a field that holds a strategic function - supports the efficient management of the flow of materials / products, information and resources, both within the company and between the different organizations that participate in the entire value creation cycle.In Brazil, the perception of logistics as an integrating process and as a strategic tool came to light as of the 90´s, a decade mile stoned by rampant growth of international trade, by economic stabilization and by the privatization of infrastructure (Fleury, 2000).The environment in which companies currently operate is very complex and highly competitive. Therefore, they are seeking differentiation and the setting of competitive advantages over competitors. To achieve these goals, each tries to find its own path, however, amongst many a point in common might be perceived: the choice to apply logistics. (Ferraes Neto, 2001).

Internacionalização De Cooperativas Por Meio Da Intercooperação

“…Sendo assim, para este estudo, o termo horizontalização pode ser definido como o processo em que duas ou mais empresas, que mantenham uma relação de reciprocidade em que possam compartilhar recursos e competências que, ao se complementarem, visam criar sinergia para alavancar a competitividade das organizações envolvidas no processo (FLEURY;FLEURY, 2003). Por sua vez, uma aliança estratégica ocorre quando duas ou mais organizações decidem cooperar entre si, podendo resultar em maior vantagem competitiva para todas as empresas participantes da aliança (KOTLER, 1998;LEWIS, 1992;PORTER, 1990;RIBEIRO, 2011).…”