“…Several scholars note that over the past thirty years, women have had more access to traditionally male-dominated public domains, and thus have also had the opportunity to engage in stereotypically masculine activities, such as public drinking (Keyes et al, 2008;Lyons & Willott, 2008;Wilsnack et al, 2000). Thus, as women have moved away from constrictive notions of femininity, drinking has become linked with empowerment, pleasure seeking, and independence (Hutton, 2004;Lyons & Willott, 2008). Additionally, because heavy drinking is linked to notions of masculinity, evidence suggests that young women who strive to be more masculine may engage in heavier drinking (Young et al, 2005).This increase in young women's alcohol use presents a significant public health concern given that heavy drinking more severely affects women than it does men, due to biological differences that make intoxication quicker for women.…”