1965
DOI: 10.1086/200597
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Alcohol and Culture

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Cited by 144 publications
(45 citation statements)
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“…By closely understanding such situations, marketing strategies can be well defined. Mandelbaum (1965) has argued that among the great many substances that men have learnt to ingest, alcohol is by far culturally the most important. He has further asserted that in some languages such as English 'the very term "drink" takes the connotation of drinking alcoholic liquids' (Mandelbaum, 1965).…”
Section: Situational Factorsmentioning
confidence: 99%
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“…By closely understanding such situations, marketing strategies can be well defined. Mandelbaum (1965) has argued that among the great many substances that men have learnt to ingest, alcohol is by far culturally the most important. He has further asserted that in some languages such as English 'the very term "drink" takes the connotation of drinking alcoholic liquids' (Mandelbaum, 1965).…”
Section: Situational Factorsmentioning
confidence: 99%
“…Mandelbaum (1965) has argued that among the great many substances that men have learnt to ingest, alcohol is by far culturally the most important. He has further asserted that in some languages such as English 'the very term "drink" takes the connotation of drinking alcoholic liquids' (Mandelbaum, 1965). He has further claimed that alcohol is a cultural artifact that has form and meaning just as good as other major artifacts.…”
Section: Situational Factorsmentioning
confidence: 99%
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“…The circumstances of alcohol consumption reveal sociocultural particularities important in the emergence of specific meanings assigned to alcoholic beverages that require an understanding of drinking strategies in unique contexts 6 . Not all groups manifest intoxication in the same way, since cultural contexts and values are determinant factors in differences of drinking styles and of acting when drinking 7,8 .…”
mentioning
confidence: 99%