Air transportation and tourism interactions and actions for competitive destinations: the case of Cyprus

Abstract

PurposeAir connectivity is one of the most important aspects of tourism development, especially for island state destinations (ISD) which rely on air travel for accessibility. The complexity of the tourism industry necessitates close interaction among involved stakeholders to ensure successful policy implementation of air transportation operations that facilitate tourism mobility at a destination.Design/methodology/approachIn this paper self-administered questionnaires in a structured format were distributed to 200 managers. Additionally, seven unstructured follow-up interviews were conducted to enrich the content and better support the conclusions.FindingsThe results of the study suggest that air transportation and connectivity are not fully integrated with tourism policy and strategy planning. Yet it is crucial that a stakeholder approach is adopted that accounts for the needs of diverse stakeholders and airline strategies, along with a diversified tourism policy that can establish Cyprus as year-round destination.Originality/valueThe role of the airline industry in overall tourism strategy and policy is examined and the unique problems and challenges ISDs like Cyprus face in developing as a tourism destination and overcoming tourism seasonality are underlined.

Strategi Mengatasi Aksesibilitas Destinasi Pulau Kecil Dengan Penyesuaian Segmentasi Wisatawan Kepulauan Riau

“…Peran pemerintah untuk memudahkan investasi dan mendukung wisata cukup besar. Tidak hanya berperan sendiri,studi yang dilakukan (Liasidou et al, 2022) menyebutkan bahwa pendekatan sebagai solusi kebijakan dapat diadopsi dengan melibatkan stakeholder yang beragam, termasuk strategi yang dikeluarkan oleh pihak operator kendaraan yang digunakan untuk memenuhi aksesibilitas menuju kawasan wisata. Kondisi ini bertolak belakang dengan data RKPD yang memperlihatkan bahwa saat ini Dinas Pariwisata dan Dinas Perhubungan di ketiga studi kasus hanya mendapatkan porsi pendanaan program yang kecil (di bawah 5%).…”

Examining Cross-Industry Clusters among Airline and Tourism Industries

“…In Cyprus, the two In island nations, there is a strong reliance on airlines to promote connectivity and attract tourists. In Cyprus, airline governance is directly related to tourism since the two industries are inextricably linked [14,54]. Through deregulation, the airline governance structure has changed since the nation joined the EU.…”

“…2024, 5 113 This research aims to understand the types of cross-industry clusters and identify the role of airlines in forming a strong relationship among tourism industry partners. The country of Cyprus will be explored to understand the economic and social benefits of forming collaborative strategies to drive viability with substantial benefits to a specific area [14]. The study will investigate the relationships with the following questions:…”

Introduction: how could the Republic of Cyprus reduce the impact of seasonal tourism on long-term sustainable development?

“…Due to the complexity of tourism, it is essential for all parties concerned to work closely together to establish policies that enable travellers to reach to a destination as easily as possible. Given this challenge, Liasidou et al. (2022b) examine the air transportation and tourism interactions and actions for competitive destinations, focusing on air transportation provisions in Cyprus.…”