“…There are some other authors (Chou et al, 2013;Chen et al, 2012;Suryani et al, 2012) that undertake research towards enhancing the forecasts accuracy of air cargo demand, mainly in the long-run, from a broader macroeconomic perspective, taking into consideration factors such as population, employment rates, incomes per capita, GDP, GNP, economic growth rates, etc. However, the root cause that prevents forecasts from being accurate in this industry, is simply the uncertain and volatile nature of air cargo demand (Totamane et al, 2012;Amaruchkul et al, 2011;Wu, 2011;Popescu et al, 2006). A big proportion of which, is due to the heterogeneity factor in customer demand, as described by Kalchschmidt et al (2006).…”