“…From the Mammies, Jezebels, and breeder women of slavery to the smiling Aunt Jemimas on pancake mix boxes, ubiquitous Black prostitutes, and ever-present welfare mothers of contemporary popular culture, negative stereotypes applied to African-American women have been fundamental to Black women's oppression. (Collins 2000, 5) At the margins of society, Black women have also been historically depicted in contradictory ways -as domineering and nurturing, sexually voracious and asexual, passive and aggressive (Beauboeuf-Lafontant 2007;Bordo 1993aBordo , 1997Collins 2000Collins , 2004Craig 2002;Harris-Lacewell 2001;Hooks 1992Hooks , 2001Jewell 1993;Lakoff and Scherr 1984;Peiss 1998;Riggs 1987Riggs , 1995Rose 2003;Staples 1973Staples , 2006. Furthermore, stereotypical images that were developed during slavery and adapted post-emancipation of the Mammy, Aunt Jemima, Matriarch, Jezebel, and Sapphire still affect how Black women are portrayed in relationship to beauty, femininity, and womanhood today (Jewell 1993).…”