Agritourism in Montenegro: Empirical research in the function of strategic development

Melović, Marica

doi:10.5937/menhottur2201009m

Cited by 5 publications

(3 citation statements)

References 14 publications

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“…, 2021; Mugauina et al. , 2020), with dealing with the sustainable development of rural tourism standing out as a unique trend in Montenegro (Melović, 2022).…”

Section: Resultsmentioning

confidence: 99%

Family businesses in tourism – the use of digital technologies in times of uncertainty and crisis

Melović

Baynazoğlu²,

Šerić³

2022

JFBM

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PurposeThe main purpose of this paper is to explore the impact of digital technologies on the promotion of tourist offer from the perspective of family businesses. The paper tries to provide a better understanding of the factors that determine the use of digital technologies in the family tourism business, both in the modern digital world and in times of uncertainty and crisis caused by the COVID-19 pandemic.Design/methodology/approachThe survey method was used in the realization of the research. Data were collected using a stratified random sample of 86 tourism providers in Montenegro and analyzed by using SEM models, logistic regression and descriptive statistics.FindingsThe results showed that the demographic characteristics of the respondents were the least important factors in the analysis; while factors that significantly affected the use of digital technologies in Montenegrin tourism included the nature of future tourism trends perceived by respondents, crisis and uncertainty caused by the COVID-19 pandemic, participants’ perceptions, attitudes and understanding of the specificities of digital technologies and benefits they offer to tourists, perceived from the perspective of the family business representative. Furthermore, the results of logistic regression revealed that pandemic had stronger consequences on micro and small enterprises, compared to those imposed on medium-sized firms. These impacts relate to changes in organization and redesign of workflows, altered communication from traditional to digital and increased importance of business innovations. On the other hand, the increased significance of integration of marketing channels for multiple target segments, as a consequence of the COVID-19 pandemic, was stronger pronounced in medium-sized businesses compared to micro and small ones.Originality/valueThe results obtained may serve the holders of the tourist offer, managers and decision-makers when making decisions on the imposition of digital technologies in tourism, in order to secure global reach business, multi-channel tourist interaction, cost-saving and being ahead of competitors. This enables an integrated analysis that forms the basis for further creation of tourism and marketing policies at the individual and collective level to attract tourists and strengthen Montenegro’s competitiveness as a destination.

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“…, 2021; Mugauina et al. , 2020), with dealing with the sustainable development of rural tourism standing out as a unique trend in Montenegro (Melović, 2022).…”

Section: Resultsmentioning

confidence: 99%

Family businesses in tourism – the use of digital technologies in times of uncertainty and crisis

Melović

Baynazoğlu²,

Šerić³

2022

JFBM

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“…Also, development of rural tourism can create new employment and more income opportunities for local populations (Gao, Wu, 2017). Rural tourism is one of the types of tourism whose sustainable form in various economic, social and ecological dimensions paves the way for achieving sustainable development of local communities (Farahani et al, 2021;Melović, 2022;Dimitrijević et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Entrepreneurial Elements in Rural Tourism - Findings From PLS-Sem

Ljiljana Šobić,

Bošković,

Danijela Pantović

2023

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The aim of this paper is to determine the interrelationship between innovation, proactivity and risk-taking, as a dimension of entrepreneurial orientation and their connection with relational capital, in order to indicate the entrepreneurial behavior that gives the best results for the development of sustainable rural tourism. The research was conducted on the basis of questionnaires collected on the territory of the Republic of Serbia during the year 2022. The data were analyzed using the PLS-SEM method. The results show a positive relationship between proactivity and innovation, between relational capital and innovation, and proactivity and relational capital, while a positive relationship between risktaking and innovation and risk-taking and relational capital was not confirmed. Results provide important elements for making decisions about innovation and competitiveness of rural tourism destinations.

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“…Within the structure of agricultural production dominates plant production that basically maintains the food security at national level, and keeps up the increase tempo of export (Stojanović, 2022;Melović, 2022). According the last census of agriculture plant production is spread at around 3.5 million ha of utilized agricultural areas, where 75% belongs to arable land.…”

Section: Introductionmentioning

confidence: 99%

Economic effects of investment in irrigation systems implementation at the small family farms

Jeločnik¹,

Subić²,

Zdravković³

2022

Ekonomika poljoprivrede

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Water is the source of life for all living beings, but also an irreplaceable input in agricultural production. According to the available water and land potentials in Serbia irrigation is used at generally negligible arable areas. Although it represents an agro-technical measure whose implementation usually causes significant investment costs for the farm, its application ensures high and stable yields of high quality crops' fruits, while indirectly it affects increase in incomes and continuity in farm sustainability. The main goal of the paper is presenting an assessment of the effects of investing in implementation of the irrigation system (type Tifon) on a small family farm primarily active in crop farming. Investment analysis was based on basic static and dynamic methods for assessing the effectiveness of investments. The assessment was focused to two modalities in crop production, i.e. implementation of irrigation in crop farming at 25 ha and 30 ha. In both observed modalities the investment was assessed as economically justified alternative for farm business improvement, while there are shown slightly better results with the rise of used agricultural surfaces.

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Agritourism in Montenegro: Empirical research in the function of strategic development

Cited by 5 publications

References 14 publications

Family businesses in tourism – the use of digital technologies in times of uncertainty and crisis

Family businesses in tourism – the use of digital technologies in times of uncertainty and crisis

Entrepreneurial Elements in Rural Tourism - Findings From PLS-Sem

Economic effects of investment in irrigation systems implementation at the small family farms

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