The farmer card is one of the government’s initiatives aiming to realize the distribution of subsidized fertilizers under the six appropriate principles (quantity, type, price, quality, time, and place) and provide farmers with banking services. This study seeks to determine the attitudes of farmers toward the farmer card program and the relationship between the factors forming the attitudes. Survey interviews with farmers and related parties and field observations were utilized to obtain research data. The findings revealed that the attitudes of farmers toward the farmer card program fell into the category of “poor”. Age, formal education, land area, farming experience, Field Agricultural Extension (PPL) workers’ role, and mass media exposure were attitude-framing factors. Spearman’s rank correlation coefficient was employed to analyze the data, uncovering that formal education, farming experience, and the involvement of extension workers significantly affected the attitudes of farmers toward the farmer card program, except for farming experience, which had the opposite direction. Moreover, neither age, land area, nor mass media exposure significantly impacted the attitudes of farmers toward the program.