“…However, this does not mean negative modeling did not occur. Because this study and others like it (see Berger, 1977;Bussey & Perry, 1976;Dove & McReynolds, 1972;Epstein, 1966;Graciano, 1976;Owens & Ascione, 1991) do not have a no-model condition, there are several possible ways to interpret observers giving responses more in line with a model's when the model is portrayed as similar compared with dissimilar to the observer. It could be that the similar model produced a positive effect, the negative model produced a negative effect, or both.…”