Agency and Controversy in the YouTube Community

Burgess, Jean; Green, Joshua; Rebane, Gala

doi:10.1007/978-3-658-08357-1_10

Cited by 16 publications

(22 citation statements)

References 14 publications

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“…To enforce these rules, algorithms can be conceived of as instruments of governance that urge behavioral norms (Just & Latzer, 2017). Platform owners hold a significant degree of power in establishing the institutional conditions of influencers' labor within platforms (Burgess and Green, 2008;Hearn, 2010;Hearn and Schoenhoff, 2015;van Dijck, 2013). Indeed, by establishing certain forms of participation on platforms as more desirable than others (Bucher, 2012), platform owners enact the rules of the game.…”

Section: Rules Of the Gamementioning

confidence: 99%

Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram

Cotter

2018

New Media & Society

458

276

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Algorithms are said to affect social realities, often in unseen ways. This article explores conscious, instrumental interactions with algorithms, as a window into the complexities and extent of algorithmic power. Through a thematic analysis of online discussions among Instagram influencers, I observed that influencers' pursuit of influence resembles a game constructed around "rules" encoded in algorithms. Within the "visibility game," influencers' interpretations of Instagram's algorithmic architecture-and the "game" more broadly-act as a lens through which to view and mechanize the rules of the game. Illustrating this point, this article describes two prominent interpretations, which combine information influencers glean about Instagram's algorithms with preexisting discourses within influencer communities on authenticity and entrepreneurship. This article shows how directing inquiries toward the visibility game makes present the interdependency between users, algorithms, and platform owners and demonstrates how algorithms structure, but do not unilaterally determine user behavior.

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Section: Rules Of the Gamementioning

confidence: 99%

Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram

Cotter

2018

New Media & Society

458

276

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“…More specifically, it allowed Valve to position itself simultaneously as a game developer, a platform owner and an online retailer (which needs to advocate the interests of game developers publishing on the site), deliberately keeping the balance between these three corporate personas malleable. This inevitably produced confrontations, for example between platform users and owners, over issues of user agency and corporate control, as Burgess et al (2008) demonstrated, taking YouTube as an example. Metagame elements like those of Saliens enable these confrontations and power discrepancies to be carried out symbolically within the game.…”

Section: Steam As a (Meta) Gamementioning

confidence: 99%

Disrupting video game distribution

Werning

2019

Nordic Journal of Media Studies

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This article analyses the disruptive potential of Valve’s game distribution platform, Steam, focusing specifically on how Steam has evolved into a de facto online social network and how Valve uses constant feature changes as part of its corporate rhetoric. Despite its profound influence on the video game industry, scholarly inquiry into Steam has focused on analyses of user or value creation. However, Steam arguably derives its long-term disruptive potential from combining the gamification of digital distribution with the formation of ephemeral public spheres around the games that it distributes, thereby becoming a de facto online social network. To investigate this strategy, the article employs a historically comparative affordance analysis, drawing on a small data set of Steam blog posts and tech blog coverage from 2007 to 2018 to map patterns of affordance change.

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“…94 Most of these films were produced for educational purposes and then uploaded to YouTube, either in their entirety or in fragments. As in the case of the records, such a selective uploading of traditional media content constitutes a recognized pattern of YouTube users' activity 95 ; furthermore, it can be viewed as a specific mode of cultural meaning making that Hartley labeled as 'redaction.' 96 According to Hartley, redaction is a form of production of new material based on editing of existing content (e.g.…”

Section: Documentariesmentioning

confidence: 99%

Nurturing the pain: audiovisual tributes to the Holocaust on YouTube

Makhortykh

2018

Holocaust Studies

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This article examines how digital technology interacts with Holocaust remembrance in post-socialist countries. Using the Lviv pogrom of 1941 as a case study, it explores how Russophone and Ukrainophone web users engage with audiovisual tributes to this event on YouTube. The article scrutinizes user engagement with Holocaust memory on two levels: the level of representation (how the pogrom is represented on YouTube) and the level of interaction (how users interact with tributes to the pogrom). The article suggest that digital media can democratize existing memory practices, but it does not necessarily lead to more pluralist views on the past.

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Agency and Controversy in the YouTube Community

Cited by 16 publications

References 14 publications

Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram

Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram

Disrupting video game distribution

Nurturing the pain: audiovisual tributes to the Holocaust on YouTube

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