Ageism as a Deterrent to Gerontomarketing  in the Russian Consumer Market

Astashova, Yulia

doi:10.14529/em180117

Cited by 2 publications

(1 citation statement)

References 8 publications

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“…This term was first proposed by the American researcher R. N. Butler and was treated as discrimination against people based on age criteria [16]. Nowadays, there are various forms and directions of ageism [17,18]. Its proponents account for this phenomenon by saying that in 2018, for the first time in history, the number of people aged 65 and older exceeded the number of children under the age of 5.…”

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confidence: 99%

Biopower transformation and the challenge of safe agricultural production (socio-philosophical and political-economic aspects)

et al. 2021

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paper analyzes the character of modern biopower from the socio-philosophical and political-economic viewpoints in the scope of the society’s transition to a new technological wave and the necessity of ensuring the secure existence of people. Using argicultural production as an example, the main trends and peculiarities of such transformation, the issues arising in this regard, and the ways to solve them are shown. Their impact on the existential crisis of personality developing in the modern “risk society” is also significant. The authors try to identify the prospects for the development of biopower and modern biopolitics in the scope of the new social reality, growing macroeconomic uncertainty, and risks.

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Section: Conflict Of Interestmentioning

confidence: 99%

Biopower transformation and the challenge of safe agricultural production (socio-philosophical and political-economic aspects)

et al. 2021

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Mechanisms of Social Stigmatization in Relation to the Elderly

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2024

Человеческий Капитал

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Трансформация социально-экономического и историко-культурного контекстов привела к актуализации проблемы социальной стигматизации пожилых людей. Катализаторами данного процесса стали кризис традиционных институтов и традиционной культуры, в том числе многопоколенной семьи; развитие информационного общества и цифровых технологий, которые привели к информационному профициту; ориентация на индивидуалистские ценности и ценности потребительского общества с его прагматичным и функциональным подходом к межличностным отношениям; поддержание культа молодости и культа социального успеха; социально-экономические факторы, как следствие дисбаланс, вызванный увеличением доли пожилых людей. Автор статьи опирается на трехкомпонентную модель социальной стигматизации пожилых людей, включающую когнитивный, эмоциональный и поведенческий аспекты. Системный анализ существующих форм репрезентации геронтологического эйджизма позволил выделить три основных механизма формирования социальной стигматизации пожилых людей: социально-экономический, социально-психологический и социально-культурный. Социально-экономический механизм проявляется преимущественно в отношении рынка труда, рынка товаров и услуг, а также в сфере здравоохранения и социальной помощи. Социально-психологический механизм стигматизации пожилых людей реализуется на когнитивном, эмоциональном и ценностно-мотивационном уровнях. Социально-культурный механизм стигматизации пожилых людей связан с репрезентацией образа пожилого человека в культуре, искусстве, медиа и средствах массовой информации, с доминирующей в обществе системой ценностей и смыслов. The transformation of socio-economic and historical-cultural contexts has led to the actualization of the problem of social stigmatization of the elderly. The catalysts of this process are the crisis of traditional institutions and traditional culture, including the multigenerational family; the development of information society and digital technologies, which have led to information surplus; the orientation towards individualistic values and values of consumer society with its pragmatic and functional approach to interpersonal relations; the maintenance of the cult of youth and the cult of social success; socio-economic factors, as a consequence of the imbalance caused by the increasing proportion of elderly people. The author of the article relies on a three-component model of social stigmatization of older people, including cognitive, emotional and behavioral aspects. The systemic analysis of existing forms of representation of gerontological ageism allowed us to identify three main mechanisms of social stigmatization of older people: socio-economic, socio-psychological and socio-cultural. The socio-economic mechanism is manifested mainly in relation to the labor market, the market of goods and services, as well as in the sphere of health care and social assistance. The socio-psychological mechanism of stigmatization of older people is implemented at the cognitive, emotional and value-motivational levels. The socio-cultural mechanism of stigmatization of the elderly is associated with the representation of the image of the elderly in culture, art, media and mass media, with the dominant system of values and meanings in society.

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Ageism as a Deterrent to Gerontomarketing in the Russian Consumer Market

Cited by 2 publications

References 8 publications

Biopower transformation and the challenge of safe agricultural production (socio-philosophical and political-economic aspects)

Biopower transformation and the challenge of safe agricultural production (socio-philosophical and political-economic aspects)

Mechanisms of Social Stigmatization in Relation to the Elderly

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