“…As the biggest economy in the world, it has been forecast that China will see an increase of 22% in the proportion of people aged 60 years and over, from 13% (185 million) to 35% (487 million) of the total population between 2012 to 2053 and this increase will be the fastest in the world (World Population Ageing Report, 2013). Because of this substantial global demographic shift, numerous studies have been conducted to improve ageing people's quality of life from multiple perspectives such as public service, transportation services, health and social care, product and service design, and the pension system (Stewart, et al, 2014;Li et al, 2012;Kim et al, 2011). Among these studies, many researchers have highlighted the importance of shopping in older people's day-to-day life and have discussed older customers' shopping behaviour and retail needs (Yin et al, 2013;Thompson et al, 2011;Meneely et al, 2009).…”