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The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e‐mail users’ on‐line skills and experience, on their choice of the new survey medium. This study is based on a sample of 122 responses from UK marketing executives using e‐mail and mail questionnaire surveys respectively. The research instrument included measures of respondents’ extent of e‐mail use, their general knowledge of online communications and their time of using the Internet. Some significant impact of these factors has been identified. The empirical evidence supports the hypotheses that the use of e‐mail survey methods is positively connected with high technology awareness and extensive e‐mail use. The findings imply that proper survey planning and administration are important for Internet‐based marketing surveys and suggest the existence of certain user patterns among different Internet user populations.

The purpose ofthis study was to conduct an exploratop investig-ation into the link between market orientation and business performance in the bioteChnology sector. Based on the nature and character of the biotechnology industy, a multifaceted scale of market orientation was derivedfrom a preuiousb tested and r&ed measure ofthe construct. Data were generatedfrom 62 biotechnologyjm and a variep of market onintation-pPCformance relationships were investig-ated, alongside other potential efects on the dgerent dimensions of business performance. l 3 e jndings indicate that market orientation is positiveb and sign$cant& associated with three of the four pPlformance measures examined. Implications of our jndingsfor biotechnology industry managers are discussed and limitations ofthe study as well as&ture research directions are addressed.