Afterword:

Rhetoric and Cape Town’s Campaign to Defeat Day Zero

“…They reiterate the key message of the campaign. They capitalize on commonplaces and employ visual circulation using wording that appears fragmented but intended to “achieve certain ideological goals” (Gries, 2018, p. 3).…”

“…Commonplaces are useful in communicating risk because they can “incorporate contradictions, refer to shared culture, invoke shared experience, and orient to relationships among participants” (Myers, 2007, p. 287). Understood that way, commonplaces “become reliable heuristics on which to build persuasive arguments” (Gries, 2018, p. 3). Once arguments are constructed as commonplaces, they are then circulated as ideas, as praxis, or rules of thumb and begin to function as building blocks for organizing and circulating topics (Gries, 2018).…”

“…Understood that way, commonplaces “become reliable heuristics on which to build persuasive arguments” (Gries, 2018, p. 3). Once arguments are constructed as commonplaces, they are then circulated as ideas, as praxis, or rules of thumb and begin to function as building blocks for organizing and circulating topics (Gries, 2018).…”

“…For the general public, images play a crucial role in circulating risk communication and are thus worth examining for the rhetorical functions they serve in engaging the public on given topics (Finnegan, 2010). Aiding in circulation in the era of hashtag activism are digital technologies and their ability to “influence the flow, reach and impact of discourse” (Gries, 2018, p. 15). The reach of hashtags exemplifies the power of circulation with material consequences.…”

“…Together, Foss’s rhetorical criticism and Myers and Macnaghten (1998) commonplaces, along with Gries (2018) visual circulation, helped me understand how the Defeat Day Zero artifacts created a reality that influenced Capetonians’ behavior.…”