2020
DOI: 10.1177/0047281620906128
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Rhetoric and Cape Town’s Campaign to Defeat Day Zero

Abstract: This article examines a targeted drought awareness campaign by the city of Cape Town in South Africa to prevent a looming water crisis dubbed Day Zero. Using rhetorical criticism and commonplaces, the article analyzes the design and (rhetorical)circulation of artifacts that heightened public awareness of the crisis, helped shape the public mindset, and galvanized collective action to prevent Day Zero. For one city in Africa to avert a water crisis through a rhetorically orchestrated set of technological, scien… Show more

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Cited by 8 publications
(5 citation statements)
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“…But recent work also shows extreme climatic episodes can themselves have substantial-and externally-determinedimpacts on water use behavior. Studies have documented unexpected water savings related to spikes in media coverage and public awareness during California's recent extreme drought [21,24,25] or Cape Town's 'Day Zero' conservation campaign [26], for example. Analyses of the recent COVID-19 pandemic have shown [27,28] that other, non-climate factors can substantially influence water use behavior as well.…”
Section: Introductionmentioning
confidence: 99%
“…But recent work also shows extreme climatic episodes can themselves have substantial-and externally-determinedimpacts on water use behavior. Studies have documented unexpected water savings related to spikes in media coverage and public awareness during California's recent extreme drought [21,24,25] or Cape Town's 'Day Zero' conservation campaign [26], for example. Analyses of the recent COVID-19 pandemic have shown [27,28] that other, non-climate factors can substantially influence water use behavior as well.…”
Section: Introductionmentioning
confidence: 99%
“…Monmonier has created a space for us to understand maps as dialoguegenerating, and we argue that technical communicators, risk communicators, and information designers alike can help facilitate such dialogue, facilitate flood fluency (and action) in vulnerable populations-in the broadest sense of the phrase. Conceptually, the dialogic space is there, but practical digital tools can help ensure the dialogue is effective by being steeped in attention to user experience and rhetorical strategies [17].…”
Section: Discussionmentioning
confidence: 99%
“…Communicationbased "Save Our Water" campaign-mostly leveraged conservation tips (Liang et al, 2018) Collection and communication of household water use data constrained by privacy mentality "Day Zero" campaign-"apocalyptic" rhetoric, numbers-based (Voci et al, 2020;Walwema, 2021) Water Dashboard (City of Cape Town, n.d.; Joubert & Ziervogel, 2019) Cape Town Water Map, launched Jan 2018 (Sinclair-Smith et al, 2018) Technical/ infrastructural Reduced volumes of water deliveries from the state's major water projects (Lund et al, 2018) Installation of water management devices (WMDs) expanded to high-income households (Bischoff-Mattson et al, 2020;DWS, 2018) Pressure management: Reduced rate of flow to lessen volume of water residents could access quickly and minimized amount lost to leaks (DWS, 2018)…”
Section: Case Selection: California United States and Western Cape So...mentioning
confidence: 99%
“…In the Western Cape, consecutive years of low rainfall from about 2015 to 2018 resulted in historically low levels in the dams that comprise the Western Cape Water Supply System (WCWSS), which stores the City of Cape Town's water supply and secondarily supports the province's agricultural industry (Visser, 2018). Cape Town was approaching “Day Zero”—the “apocalyptic” (Voci et al., 2020; Walwema, 2021) moniker for the exact date on which the dams would reach 13.5% capacity, 1 triggering supply cutoffs to residences citywide (Millington & Scheba, 2020). In response, the municipal government implemented increasingly stringent water use restrictions through an intense communications campaign.…”
Section: Case Studies Background and Baseline Water Inequalitymentioning
confidence: 99%