Africa and the moving image: television, film and video

Harding, Frances

doi:10.1080/1369681032000169276

Cited by 29 publications

(7 citation statements)

References 7 publications

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“…Studies (e.g. Harding, 2003;Heyer, 2008) popularly see consumers using these moving images as a lens to cut across cultural, geographical and political barriers, but there are limitations in the literature about going further in research into the role of cinema.…”

Section: Literature Reviewmentioning

confidence: 99%

Nations as brands: Cinema's place in the branding role

Gupta

Foroudi

Väätänen

et al. 2020

Journal of Business Research

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This paper contributes to the literature on nation branding. We investigate how a country's attributes, as reflected by cinema, build that nation's attractiveness to consumers as a travel destination. Our field study adds to the literature on the role of cinema in consumer place branding. The research model analysis results show that a country's infrastructural, cultural, political, social and environmental attributes influence nation branding. Travellers' personal traits act as moderators, and travellers positively associate these country attributes through the lenses of their own experiences. As practical implications the findings are valuable to country managers with the responsibility of building up their nation's image as a brand.

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Section: Literature Reviewmentioning

confidence: 99%

Nations as brands: Cinema's place in the branding role

Gupta

Foroudi

Väätänen

et al. 2020

Journal of Business Research

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“…For instance, Gott's (2009:168) study found that a category of women notably in the Ashanti region of Ghana locally referred to as "preman" (a word or term associated with 'high-time' women, which is the local version of playman or playboy) are readily recognized by their lifestyles due to the kind of clothes they wear. Rovine (2009) is of a strong view that societies could be viewed through the eye of costume (Also see Annila, 2014; Dzramedo, 2009;Harding, 2003). With the foregoing, costume as an aspect of culture is an ongoing discourse, and its relevance to the film industry cannot be overemphasized.…”

Section: Clothing As An Aspect Of Culturementioning

confidence: 99%

“…Meyer (2010) explored modes of portraying tradition and heritage in Ghanaian films and argued for a performative approach to tradition and heritage in Ghanaian films. Also, Harding (2003) explored how film and other media present Africa to Africans as well as to the world.…”

Section: Introductionmentioning

confidence: 99%

Sex Sells! Could Sex Scenes in Ghanaian Video Films be used to Market Culture through Costume?

Adzovie

Jibril

Adzovie³

et al. 2020

TSSJ

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Film, although one of the youngest art forms, influences societies due to its unique way of interacting with the viewer. Film directors employ different tropes in conveying messages to audiences. One of such tropes is costume. “Sex sells” is a popular expression in advertising and marketing communications. The purpose of this study is to offer a new perspective on how sex scenes in films could be used to project aspects of a country’s culture. Riding on this popular expression, we argue that sex scenes in a Ghanaian video film could be a strong fulcrum to expose aspects of the rich Ghanaian culture to the world. We submit that by paying particular attention to the mise-en-scene of costume used during sex scenes, directors could lure film lovers into appreciating the kinds of fabric as well as style used by characters in a film. Through the case study method, we reviewed literature on mise-en-scene of costume in film, and its ability to convey underlying messages to the viewer. The literature review serves as the basis of our argument, where we propose how to ride on costume in sex scenes to project and market the richness of Ghanaian culture regarding clothing/costume in sex scenes in films. In this regard, we have been able to problematize a new way of thinking about sex scenes in films, especially regarding sex scene costume as a unique selling proposition and its contribution to marketing a country’s culture to the viewing public. This study contributes to policy in the entertainment industry in terms of portrayal of sex scenes in Ghanaian video films while ensuring cultural adaptability and growth.

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“…According to Best, Chmielewski, and Krueger (2005) and Paterson (1994), only mass media have the ability to influence citizens' consciousness by gathering text and visual content from a diverse spectrum of issues and perspectives. Similarly, and in the tradition of social constructivists such as Berger and Luckmann (1966), Harding (2003) emphasizes the role that mass‐mediated visuals play in constructing “reality”: In “order to construct an image of some place, person or thing of which we have no direct experience, we rely heavily on visualization presented by others and made available to us” (p. 69). The narratives that audiences construct from mass media shape their collective knowledge and understanding of places, issues, and people.…”

Section: Literature Reviewmentioning

confidence: 99%

Mapping Text-Visual Frames of Sub-Saharan Africa in the News: A Comparison of Online News Reports From Al Jazeera and British Broadcasting Corporation Websites

Mellese

Müller

2012

Communication, Culture &Amp; Critique

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This study presents a comparative analysis of 311 online news stories collected for 3 months from Al Jazeera and British Broadcasting Corporation (BBC) African news front pages with respect to both their text–visual valence and the overall portrayal of sub‐Saharan Africa. Results showed that text–visual complementarities in news reporting were primarily consonant, though a considerable portion of news reporting was dissonant implying that what is textually presented can differ in tone from what is visually shown. Besides, Al Jazeera and BBC online news sites portrayed sub‐Saharan Africa negatively both in textual and visual modalities, suggesting, in line with previous research, that negative events are considered more newsworthy than positive developments in reporting the subcontinent. Furthermore, and contrary to two of our hypotheses, we could not find any indication for a “pro‐African bias” by Al Jazeera. On the contrary, negatively toned reporting, both textually and visually, was even more dominant on the Al Jazeera website than on the BBC website. However, overall no significant difference was found between Al Jazeera and BBC in reporting news from sub‐Saharan Africa.

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Africa and the moving image: television, film and video

Cited by 29 publications

References 7 publications

Nations as brands: Cinema's place in the branding role

Nations as brands: Cinema's place in the branding role

Sex Sells! Could Sex Scenes in Ghanaian Video Films be used to Market Culture through Costume?

Mapping Text-Visual Frames of Sub-Saharan Africa in the News: A Comparison of Online News Reports From Al Jazeera and British Broadcasting Corporation Websites

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