The period before marriage is extremely critical in determining the success of the marriage. The period allows would-be couples the opportunity to learn more about each other and make informed decisions regarding the marriage. Churches in Ghana have for some years now organized premarital counselling programmes to prepare would-be couples for the realities of marriage and family life. They have obliged members to go through this premarital counselling before the marriage is celebrated in the church. Reports on increasing cases of divorce in Ghana calls for investigation into the role of premarital counselling programmes in marital success. A sample of 300 married men and women were purposively selected for this study. The results showed that there is a significant mean difference between male (M=1.24, SD=0.16) and female (M=1.19, SD=0.15) married Christians regarding their perception on the essence of pre-marital counselling. Also, the duration of pre-marital counselling did not significantly affect the effectiveness of premarital counselling given (r = 0.016; n = 300; p> 0.78). Christian married couples held a negative perception of the effectiveness of pre-marital counselling. Based on the findings, it was recommended that churches and other religious bodies continue to stress the importance of pre-marital counselling to the members. Counsellors should be more proactive in giving marital counselling to married people to compliment the pre-marital counselling married people are given.
A good understanding of human growth and development helps in the smooth transition of an individual from one stage to another. One of such stages is adolescence, which presents a lot of challenges as well as opportunities. There are differences in the extent to which families encourage conversation, the extent to which they demand conformity to family values as well as the extent to which families pass down strongly held family values from one generation to another, regarding changes that occur during adolescence. The study examines Parent-Child Communication Patterns between parents and adolescents in coastal communities in Ghana. Also, the study explored the effects of parent-child communication related to sexual and reproductive health in improving adolescent sexual reproductive health practices in Ghana. Data was collected from 300 adolescents in selected coastal communities within the Cape Coast Metropolis in Ghana. We found that many parents in the coastal communities within the Cape Coast Metropolis are unable to transmit SRH information to their children. The findings also revealed that level of formal education influenced parents’ ability to transmit SRH information to adolescents and exposes poor parent-adolescent relationship regarding SRH information in the communities studied. Aside from contributing to literature and informing policy directions on family communication patterns regarding adolescent SRH, the study brings more insight on how parents and their adolescents along coastal communities in Cape Coast, Ghana communicate SRH issues. Implications for counselling are outlined.
Advertisements, no matter the form, are ubiquitously part of our daily lives and these advertisements carry meanings. Advertisements are open to be read as text wherever they are published in the digital space. The authors examine how gender is presented in Adonko bitters audio-visual advertisement (ad) in Ghana. Rolland Barthes' concepts of denotation and connotation in the sign system was used to examine the denotative and connotative meanings of body movement, image and sound in the Adonko bitters audio-visual ad. A semi-structured interview guide was used to interview six respondents, which confirmed Barthes' approach of the analysis of concrete sign vehicles as vehicles of culture and ideology or myth which reinforces society's expectations of male gender. It is also revealing, from the discussion that media play contributory roles in strengthening further the assumption that women are 'objects' meant to please men. It emerged from the selected signs that women were portrayed as dependent beings, contrary to the perceptive societal stereotypes. The authors conclude that Adonko bitters audio-visual ad conveys a message contrary to society's expectations regarding gender roles. The media must make conscious efforts to redirect discussions around gender stereotyping by highlighting the realities of society. Advertising practitioners as well as advertisers must desist from portraying women in ways that reinforce societal gender stereotyping.
Film, although one of the youngest art forms, influences societies due to its unique way of interacting with the viewer. Film directors employ different tropes in conveying messages to audiences. One of such tropes is costume. “Sex sells” is a popular expression in advertising and marketing communications. The purpose of this study is to offer a new perspective on how sex scenes in films could be used to project aspects of a country’s culture. Riding on this popular expression, we argue that sex scenes in a Ghanaian video film could be a strong fulcrum to expose aspects of the rich Ghanaian culture to the world. We submit that by paying particular attention to the mise-en-scene of costume used during sex scenes, directors could lure film lovers into appreciating the kinds of fabric as well as style used by characters in a film. Through the case study method, we reviewed literature on mise-en-scene of costume in film, and its ability to convey underlying messages to the viewer. The literature review serves as the basis of our argument, where we propose how to ride on costume in sex scenes to project and market the richness of Ghanaian culture regarding clothing/costume in sex scenes in films. In this regard, we have been able to problematize a new way of thinking about sex scenes in films, especially regarding sex scene costume as a unique selling proposition and its contribution to marketing a country’s culture to the viewing public. This study contributes to policy in the entertainment industry in terms of portrayal of sex scenes in Ghanaian video films while ensuring cultural adaptability and growth.
The study explores what influences as well as motivates the recording and publication of sex acts online for public consumption. Despite the increasing bombardment of the online space in Ghana with nude images and videos, research on the phenomenon is scanty. We examined the phenomenon and motivations behind such publications by the youth in Ghana, analyzing two young Ghanaian ladies. Three in-depth interviews of two young Ghanaian women were analyzed using the qualitative method of inquiry. Analysis of interviews revealed that one of the women publishes her own nude images and videos from a sense of frustration, with a view to seeking attention, gaining financial rewards, achieving social recognition, and having fun. The analysis further revealed that monetary gains, awards, and media attention motivate the publication of nude images online. Sexual exploitation was also identified as a factor that influenced the teenager to record her nude video.
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