Affordances Feature on Package Design has Preference Effect on Content

Lin, Jerry Tsung-Kai; Lo, Cheng-Hung

doi:10.1007/978-3-319-20898-5_9

Cited by 2 publications

(1 citation statement)

References 12 publications

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“…Packages convey concurrent visual information with expected higher diagnosticity. The affordances suggested by different package types (e.g., Lin & Lo, ) and other particular design features of each package, are more likely to interfere with the in–out effect (Reimann, Zaichkowsky, Neuhaus, Bender, & Weber, ).…”

Section: Experiments 3 Andmentioning

confidence: 99%

Branding with the in–out effect: The impact of consonantal articulation on brand evaluation

Godinho

Garrido

2017

Psychology and Marketing

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Recent research has shown that mouth movements, produced even during silent reading, can affect stimulus evaluation. Words featuring systematic wanderings of consonantal stricture spots ranging from the front to the rear of the mouth (inward) are preferred to words with wanderings in the opposite direction (outward). In four experiments, the authors extended this in-out effect from a basic laboratory setting to a more ecologically relevant domain and examined the boundary conditions of possible applications to marketing. In this research, the inward/outward words presented were embedded in common brand imagery such as labels, logos, and product packages.Either with plain graphic information or with more visually informative packaging, inward names were always preferred (all p-values < 0.001). These results indicate that concurrent information that competitively feeds into the preference judgment did not have diagnostic value when compared to the articulation direction. Such prevalence of the effect even when embedded in more complex stimulus emphasizes the relevance of investigating oral kinematics effects and the need to further research other sensorimotor phenomena in consumer behavior. K E Y W O R D Sapproach-avoidance, branding, embodiment, oral articulation

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Section: Experiments 3 Andmentioning

confidence: 99%

Branding with the in–out effect: The impact of consonantal articulation on brand evaluation

Godinho

Garrido

2017

Psychology and Marketing

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Evaluating the Effectiveness of the Earthquake Early Warning Message in China: An Affordance Perspective Using Immersive Virtual Reality

Han

Chen

et al. 2023

Sustainability

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The early earthquake warning (EEW) system is essential for mitigating the effects of seismic incidents. However, in China, the design of EEW messages has not received much attention. This study employs affordance theory to examine the effectiveness of the EEW message generated by the Institute of Care-Life (ICL) in China, specifically by investigating four aspects of affordances: functional, cognitive, sensory, and emotional affordance. With 68 participants, we conducted an immersive virtual reality experiment. The results revealed that the ICL EEW message has a strong emotional affordance but inadequate functional, cognitive, and sensory affordance. These data provide recommendations for enhancing EEW messages, which could result in better interaction during earthquakes in China. This study investigated the viability of immersive virtual reality as a research tool for EEW. It increases understanding of the elements that determine the effectiveness of EEW communications, leading to better preparedness and response measures, reducing the impact of earthquakes and saving lives and property.

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Affordances Feature on Package Design has Preference Effect on Content

Cited by 2 publications

References 12 publications

Branding with the in–out effect: The impact of consonantal articulation on brand evaluation

Branding with the in–out effect: The impact of consonantal articulation on brand evaluation

Evaluating the Effectiveness of the Earthquake Early Warning Message in China: An Affordance Perspective Using Immersive Virtual Reality

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