1991
DOI: 10.1080/01292989109359542
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Affluence and mass media behaviours among youth in China, Japan, Korea and Taiwan

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Cited by 5 publications
(3 citation statements)
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“…This consistency adds utility to our model for understanding the influence of games; if it is known to satisfy basic needs, there is reason to expect it will have positive influences in other samples. The uses and gratifications theory focuses instead on differences in what satisfaction people consciously seek in media use, and research demonstrates that such satisfaction varies with media type (Greenberg & Hnilo, 1996), a media user's gender (Lucas & Sherry, 2004), or culture (Greenberg, Li, Ku, & Tokinoya, 1991). Yet, SDT has a long tradition of showing that people's goals, even when fulfilled, do not always yield need satisfaction, and therefore do not always predict persistence or well-being outcomes (Ryan, Kasser, Sheldon, & Deci, 1996).…”
Section: Other Perspectives On Video Game Motivationmentioning
confidence: 99%
“…This consistency adds utility to our model for understanding the influence of games; if it is known to satisfy basic needs, there is reason to expect it will have positive influences in other samples. The uses and gratifications theory focuses instead on differences in what satisfaction people consciously seek in media use, and research demonstrates that such satisfaction varies with media type (Greenberg & Hnilo, 1996), a media user's gender (Lucas & Sherry, 2004), or culture (Greenberg, Li, Ku, & Tokinoya, 1991). Yet, SDT has a long tradition of showing that people's goals, even when fulfilled, do not always yield need satisfaction, and therefore do not always predict persistence or well-being outcomes (Ryan, Kasser, Sheldon, & Deci, 1996).…”
Section: Other Perspectives On Video Game Motivationmentioning
confidence: 99%
“…It has primarily remained taxonomic, focusing on media use motivations and gratifications sought, found in steps four and up in the Rosengren model (Rubin, 1994). An array of taxono-mies have emerged, sorting uses and gratifications according to entertainment genre (Abelman, 1987;Babrow, 1987;Gantz, 1996), by media type (Greenberg & Hnilo, 1996;Selnow, 1984), and by country (Greenberg, Li, Ku, & Tokinoya, 1991;Tokinoya, 1996;Youichi, 1996). These studies show that there is no universal set of reasons for using media, motivations vary across media, genre, and country.…”
Section: Uses and Gratificationsmentioning
confidence: 99%
“…A wide array of taxonomies have emerged, sorting uses and gratifications according to entertainment genre (Abelman, 1987;Babrow, 1987;Gantz, 1996), motivation type (Atkin, 1985;Rubin, 1985), differences by media type (Greenberg & Hnilo, 1996;Selnow, 1984), and differences by country (Greenberg, Li, Ku, & Tokinoya, 1991;Tokinoya, 1996;Youichi, 1996). Rubin (1994) pointed out that the taxonomic tendencies in the literature often lead researchers to dismiss uses and gratifications as a non-theoretical research area.…”
mentioning
confidence: 99%