Media Saturation and Entertainment-Education

Sherry, J. L.

doi:10.1093/ct/12.2.206

Cited by 25 publications

(39 citation statements)

References 19 publications

(23 reference statements)

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“…As a successful television director and producer, Sabido enjoyed rare power to ensure that his strategy was implemented fully in the development of his entertainment-education programming. Communication practitioners in media-saturated environments face large systemic barriers that prevent them from implementing all elements of Sabido's strategy (Sherry, 2002). Health communication practitioners typically have little control over the entertainment programming production process, and must lobby heavily for the simple inclusion of prosocial messages in entertainment programming scripts (Sherry, 2002).…”

Section: Discussionmentioning

confidence: 99%

“…Communication practitioners in media-saturated environments face large systemic barriers that prevent them from implementing all elements of Sabido's strategy (Sherry, 2002). Health communication practitioners typically have little control over the entertainment programming production process, and must lobby heavily for the simple inclusion of prosocial messages in entertainment programming scripts (Sherry, 2002). The inclusion of positive role models, negative role models, and transitional characters is rarely achieved.…”

Section: Discussionmentioning

confidence: 99%

“…However, communication practitioners in media-saturated environments face large systemic barriers that prevent the full implementation of Sabido's strategy (Sherry, 2002). Typically, entertainmenteducation messages in the United States are integrated into single episodes of television sitcoms or dramas, whereas international efforts center around an entire series devoted to entertainment-education content.…”

Section: Entertainment-educationmentioning

confidence: 99%

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When Bad Things Happen to Bad People: Using Disposition Theory to Explore the Effects of Cautionary Tales

Marett¹

2014

Journal of Health Communication

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Cautionary tales are a prevalent form of entertainment narrative in media-saturated environments, yet they have received little empirical examination. Using disposition theory, this study manipulated affective disposition toward the protagonist in order to explore the effects of exposure to a cautionary tale on adoption of prosocial attitudes and behavioral intentions. A between-subjects experimental design was used with 2 conditions (positive/negative) and a control group (n = 305). Results provide evidence that exposure to cautionary tales positively influences adoption of attitudes and intentions to purchase a carbon monoxide detector and talk about accidental carbon monoxide poisoning. Affective disposition influenced identification with the protagonist, and perceptions that the protagonist deserved the negative consequences experienced in the cautionary tale narrative. Findings also suggest that identification mediates the relationship between affective disposition and perceived risk.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Entertainment-educationmentioning

confidence: 99%

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When Bad Things Happen to Bad People: Using Disposition Theory to Explore the Effects of Cautionary Tales

Marett¹

2014

Journal of Health Communication

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“…[13][14][15] However, edutainment programs in North America and Europe face stiff competition in what represents a media saturated environment. 17 To earn audience ratings, sexual content on commercial channels is usually highly explicit, often inaccurate, and devoid of discussion about risks and associated consequences. 18 To overcome these challenges, several institutions (e.g.…”

Section: Literature Review Transmedia Edutainmentmentioning

confidence: 99%

East Los High: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans

2016

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1,2 By 2020, as per Census projections, 25% of American teens will be Latina/o. 3These changing demographics hold significant implications for public health. Although risky sexual behaviors among American youth have declined since 1990, Latina/o youth have higher rates of sexually transmitted infections (STIs) and unintended pregnancies than other racial/ethnic groups. [4][5][6] One in 3 Latina teens become pregnant before the age of 20, 1.5 times the national average. 3 This is not surprising as only about half of sexually active Latina/o teens reported using a condom during their last intercourse, and only 1 in 7 used birth control pills or other contraceptives. 7 Latina teen mothers bear the greatest burden of higher order and rapid repeat pregnancies. Edutainment programs are also grounded in social cognitive theory, an agentic framework of psychosocial change with a dual path of influence: direct exposure to media models and indirect social learning through interpersonal discussions. 27 The transportation-imagery model posits that narratives can be highly immersive, prompting 6 the audience to pay attention, generate mental imagery of a prospective potentiality, and transport them into a world of different time and space. 28 In addition, narratives resonate particularly well with the audience when they perceive the stories to be realistic and can identify with the characters based on existing similarities or desirable attributes. 26,29,30 Further, theories of culture-centric health promotion emphasize that narratives built with familiar cultural markers are especially effective when targeting minority populations. 12,31Recent meta-analyses have demonstrated the advantages of using narratives in health interventions: Narratives have a sizable significant impact on combined changes in attitudes, intention, and behavior, even if they have a relatively small effect size in individual outcomes. Narratives are powerful interventional tools for eliciting affective audience response; and evidence suggests that those delivered through audio and video are more effective than print. [32][33][34] Moreover, empirical studies show supporting evidence of narrative-based interventions for racial/ethnic minority groups to reduce disparities. 35-37Narrative persuasion theories guided the ELH program development (in terms of character building and content production) and its program evaluation (in terms of choosing key measures and hypotheses). ELH PROGRAM DEVELOPMENTAt least 3 unique aspects of ELH set it apart from popular series such as Degrassi completed the study. They were randomly assigned to 1 of the following conditions. Condition 1 (n=30) was a true control group without any intervention. Condition 2 (n=21) was a non-dramatic text version of ELH presented as a newspaper story.Condition 3 (n=21) was a dramatic text version, presented as an ELH script. Condition 4 (n=32) was an online drama, presented as an abbreviated version of ELH Hulu series.Condition 5 (n=32) was a transmedia version, presented as the online dra...

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“…Advocates of uses and gratifications theory presume the average reader or viewer consumes news for a range of reasons: information, entertainment, social identity, group interaction, and so on (Sherry, 2002). Journalists covering democratic institutions presume that the public really wants information-perhaps information for voting or perhaps information so that they look smarter than their peers-but the presumption is that the public wants information for information's sake.…”

mentioning

confidence: 99%

Celebrity As a Postmodern Phenomenon, Ethical Crisis for Democracy, and Media Nightmare

Babcock¹,

Whitehouse²

2005

Journal of Mass Media Ethics

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Media Saturation and Entertainment-Education

Cited by 25 publications

References 19 publications

When Bad Things Happen to Bad People: Using Disposition Theory to Explore the Effects of Cautionary Tales

When Bad Things Happen to Bad People: Using Disposition Theory to Explore the Effects of Cautionary Tales

East Los High: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans

Celebrity As a Postmodern Phenomenon, Ethical Crisis for Democracy, and Media Nightmare

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