Affective memories and perceived value: motivators and inhibitors of the data search-access process

Abstract

PurposeAs an emerging tool for data discovery, data retrieval systems fail to effectively support users' cognitive processes during data search and access. To uncover the relationship between data search and access and the cognitive mechanisms underlying this relationship, this paper examines the associations between affective memories, perceived value, search effort and the intention to access data during users' interactions with data retrieval systems.Design/methodology/approachThis study conducted a user experiment for which 48 doctoral students from different disciplines were recruited. The authors collected search logs, screen recordings, questionnaires and eye movement data during the interactive data search. Multiple linear regression was used to test the hypotheses.FindingsThe results indicate that positive affective memories positively affect perceived value, while the effects of negative affective memories on perceived value are nonsignificant. Utility value positively affects search effort, while attainment value negatively affects search effort. Moreover, search effort partially positively affects the intention to access data, and it serves a full mediating role in the effects of utility value and attainment value on the intention to access data.Originality/valueThrough the comparison between the findings of this study and relevant findings in information search studies, this paper reveals the specificity of behaviour and cognitive processes during data search and access and the special characteristics of data discovery tasks. It sheds light on the inhibiting effect of attainment value and the motivating effect of utility value on data search and the intention to access data. Moreover, this paper provides new insights into the role of memory bias in the relationships between affective memories and data searchers' perceived value.

Exploring Factors That Shape Indonesian’s Intentions to Purchase Herbal Medicine

“…This perception encompasses customers' assessment of the benefits versus costs incurred to obtain the product or service. Perceived value holds considerable importance in marketing, as it can influence purchase decisions and customer loyalty (Li et al 2023;Fu 2023).…”

A Cognitive Model of Data Retrieval Interaction

“…Despite these limitations, there is still a lack of comprehensive understanding regarding researchers' interaction with DRS and the role of cognition in this process. Furthermore, due to the distinctions between information search and data search (Li et al, 2023), current IIR theories and models fall short in fully capturing the intricacies of interactive data retrieval (IDR). To address these research and practical gaps, this study aims to develop a cognitive model of IDR that offers a holistic perspective on researchers' interaction with DRS.…”

“…Given the growing significance of open data reuse in advancing scientific discovery (Kim & Yoon, 2017), researchers actively engage in discovering reusable data through their interactions with data retrieval systems (DRS). However, existing DRS have limitations in effectively supporting the entire interaction process and the associated cognitive processes (Li et al, 2023). Despite these limitations, there is still a lack of comprehensive understanding regarding researchers' interaction with DRS and the role of cognition in this process.…”