Aesthetics and preferences of web pages

Schenkman, Bo N.; Jönsson, Fredrik U.

doi:10.1080/014492900750000063

Cited by 362 publications

(215 citation statements)

References 12 publications

Supporting

Mentioning

203

Contrasting

Unclassified

Order By: Relevance

“…These studies reported a positive correlation between perceived attractiveness and perceived usability for a range of products, such as computer-simulated cash machines (Kurosu and Kashimura, 1995;Tractinsky et al, 2000), websites (Hartmann et al, 2007;Schenkman and Jö nsson, 2000) and computer software (Hassenzahl, 2004). While in these studies design aesthetics (attractive vs. unattractive) was not manipulated experimentally (and hence it cannot be excluded that perceived attractiveness and perceived usability were confounded), there are also studies in which an experimental manipulation of aesthetics was carried out.…”

Section: Design Aesthetics and Perceived Usabilitymentioning

confidence: 99%

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

2010

View full text Add to dashboard Cite

This article examined the effects of product aesthetics on several outcome variables in usability tests. Employing a computer simulation of a mobile phone, 60 adolescents (14-17 yrs) were asked to complete a number of typical tasks of mobile phone users. Two functionally identical mobile phones were manipulated with regard to their visual appearance (highly appealing vs not appealing) to determine the influence of appearance on perceived usability, performance measures and perceived attractiveness. The results showed that participants using the highly appealing phone rated their appliance as being more usable than participants operating the unappealing model. Furthermore, the visual appearance of the phone had a positive effect on performance, leading to reduced task completion times for the attractive model. The study discusses the implications for the use of adolescents in ergonomic research.

show abstract

Section: Design Aesthetics and Perceived Usabilitymentioning

confidence: 99%

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

2010

View full text Add to dashboard Cite

show abstract

“…36,37 Affective quality is especially relevant in human-computer interaction and user acceptance of a technology due to its ability to induce positive feelings and evaluations of the technology. [38][39][40] For example, research has demonstrated that Websites and web-based services with greater affective quality typically elicit positive reactions toward using the technology. [40][41][42] Extending this literature to smartphones, this study defines PAQ as the degree to which smartphones influence user affect, feelings, and moods, and posits the following hypotheses pertaining to the hedonic effects of screen size:…”

Section: Technology Acceptance Model (Tam)mentioning

confidence: 99%

Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption

Kim

Sundar

2014

Cyberpsychology, Behavior, and Social Networking

117

View full text Add to dashboard Cite

This study explores the psychological effects of screen size on smartphone adoption by proposing an extended Technology Acceptance Model (TAM) that integrates an empirical comparison between large and small screens with perceived control, affective quality, and the original TAM constructs. A structural equation modeling analysis was conducted on data collected from a between-subjects experiment (N = 130) in which users performed a web-based task on a smartphone with either a large (5.3 inches) or a small (3.7 inches) screen. Results show that a large screen, compared to a small screen, is likely to lead to higher smartphone adoption by simultaneously promoting both the utilitarian and hedonic qualities of smartphones, which in turn positively influence perceived ease of use of-and attitude toward-the device respectively. Implications and directions for future research are discussed.

show abstract

“…The importance of aesthetics in web design has been demonstrated by several studies [1,2]. This realization underlines the need for visual website evaluation methodologies during initial stages of development.…”

Section: Introductionmentioning

confidence: 99%

“…The main goal is to find relationships between descriptive data (usually provided by domain experts) and hedonic judgments of evaluators. This methodology can be encountered in HCI literature or website evaluation only rarely with the exception of [1].…”

Section: Introductionmentioning

confidence: 99%

The Application of Preference Mapping in Aesthetic Website Evaluation

Papachristos

Avouris

2011

Human-Computer Interaction – INTERACT 2011

View full text Add to dashboard Cite

Abstract. The objective of this study was to apply a technique called preference mapping to the context of aesthetic website evaluation. Preference mapping is a method in which evaluators and stimuli are simultaneously represented in the same multidimensional space. User segmentations and drivers of preference can easily be identified. We argue that this technique is particularly suited for website design evaluation especially for alternative prototype comparisons. The application of this method to an actual dataset resulted in a better understanding of participant preferences that could not be reached through simple comparison of average ratings.

show abstract

Aesthetics and preferences of web pages

Cited by 362 publications

References 12 publications

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption

The Application of Preference Mapping in Aesthetic Website Evaluation

Contact Info

Product

Resources

About