“…In two formulations that have been influential within feminist media and cultural studies, postfeminism has been characterised as a "gender regime" (McRobbie, 2009) and, in my own terms, as a "sensibility" (Gill, 2007), deeply enmeshed with neoliberalism. According to this perspective, postfeminism is a critical analytical term that refers to empirical regularities or patterns in contemporary cultural life, which include the emphasis on individualism, choice and agency as dominant modes of accounting (Thompson and Donaghue, 2014); the disappearance -or at least muting -of vocabularies for talking about both structural inequalities and cultural influence (Kelan, 2009;Scharff, 2012); the "deterritorialisation" of patriarchal power and its "reterritorialisation" (McRobbie, 2009) in women's bodies and the beauty-industrial complex (Elias et al, 2016); the intensification and extensification of forms of surveillance, monitoring and disciplining of women's bodies (Gill, 2007); and the influence of a "makeover paradigm" that extends beyond the body to constitute a remaking of subjectivity -what I have recently characterised as a central part of the "psychic life of postfeminism" (Gill, 2016). Crucially, as Angela McRobbie (2009) among others has argued, postfeminism is involved in the undoing of feminism.…”