Abstract:Scholarship on production of cultural goods highlights translation of literary works as a key mechanism of cultural circulation. This article rethinks circulation beyond translation. It argues that changes in aesthetic labels applied to cultural goods can prompt a scale shifting that favors the diffusion of these goods beyond their vernacular space of circulation. This article studies the transnational success of the label literatura latinoamericana, which from the 1960s onward gained acceptance in Spanish, En… Show more
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