Aesthetic Evaluation of Restaurants Facade Through Public Preferences and Computational Aesthetic Approach

Abstract

The visual quality of urban space represents the character of the city. Urban space should be able to deliver satisfying aesthetic and sensory experience. The visual quality of urban space formed by the visual signs representing an urban image and influencing the spatial behavior of every individual. A good urban space will encourage the emergence of good perception and meaning, prompting the community to produce a good reaction on its urban spaces. The involvement of public participation in the evaluation and assessment of the visual aesthetics of the urban image is needed to establish a good urban space. This paper investigates the rapid growth of restaurant in the commercial area corridor adjacent to the education campus area in Malang City. Both the location factor and consumers of college students has stimulated the growth of the variety building facade appearances and led to the dominance of contemporary architectural styles. In furtherance of bringing the visual quality of a good urban image, the study on aesthetic aspects is conducted to control the quality visual appearance of the building facade. This study combines the method of public preferences through the Semantic Differential Scales with the computational aesthetic methods through the applications of Interfaces Aesthetic Measurement (IAM) with 13 variables of aesthetic. The results of this study stated that the aesthetic value assessment of building facade restaurants in study area showed a positive value. Furthermore, the comparison of assessment values between the methods of public preferences with the computational aesthetics indicates similarities.

A study of customer perception of visual information in food stands through eye-tracking

“…However, it seems that a physical response toward the exterior of foodservice facilities has gained little attention from scholars. Only a handful of scholars have expressed interest in this topic (Goh et al , 2013; Robson, 2009; Santosa and Fauziah, 2017), and existing studies have focused solely on coffee shops (Choi, 2013; Kim and Lee, 2016; Okuda, 2016; Son and Choi, 2014).…”

Design characteristics and aesthetics in evolutionary design of architectural forms directed by fuzzy evaluation

“…The semantic scale measurement is aimed to analyzing individual preferences regarding the quality of the visual appearance of architectural objects. An interesting example was presented in Santosa and Fauziah (2016), where the appearance of the restaurant facade was evaluated. The considered scale contained items classified according to the intensity level, from high to low.…”