Aerospace Marketing Management

Abstract

The organizations which control air transport 2. The marketing approach 2.1 The rise of marketing 2.2 The two facets of marketing 2.3 An essential part of companies and organizations 2.4 A set of methods with wide-ranging applications 3. The role of marketing in the aeronautics and space industry 14 3.1 The growing importance of marketing in the aeronautics and space sector 3.2 Different types of marketing 3.3 Marketing in the aeronautics and space supply chain 3.4 Recent marketing trends in aeronautics