Advocacy strategies for health communication

Servaes, Jan; Malikhao, Patchanee

doi:10.1016/j.pubrev.2009.08.017

Cited by 42 publications

(34 citation statements)

References 2 publications

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“…, Krahn & Campbell ) and engaging the law (Isaacs and Schroeder , Weiss & Smith ). Servaes and Malikhao () have found the crucial elements for the success of advocacy messages are: ‘relevance, timing, validity, cultural sensitivity, orientation of the relevant stakeholder groups, planning, communication, action orientation and dissemination of information’ (48). Growing a ‘rhinocerous hide’, respecting the evidence, especially if it changes, recognising that people with lived experience are much more compelling advocates than experts, and understanding that facts and evidence should be anchored firmly to the values that will make them resonate, are among the pieces of advice offered by Chapman () to early‐career public health advocates.…”

Section: Resultsmentioning

confidence: 99%

“…These include: education, decision-making models, professional development or leadership training for the public health workforce (Maycock et al 2001, Hearne 2008, Ingram et al 2008, Cawley & Mannix McNamara 2011Freudenberg & Tsui 2014, Vancouver Coastal Health n.d.); creating the capacity to extend public health practice beyond the agency walls to dynamic partnerships with other disciplines, such as economic development, land use planning, housing, transportation and education (Plough 2013); connection and collaboration with community members and experienced advocators (Ingram et al 2008, Sabo et al 2013; strong organisational capacity, co-operation and flexibility in the work environment (Health Determinants, Planning and Evaluation Division, Waterloo Region Community Health Department 2001, Ingram et al 2008, Israel et al 2010, Klugman 2011; research, including community-based participatory and/or action research and that which disentangles social determinants of health from health conditions (Romero et al 2013, Freudenberg & Tsui 2014, Ingram et al 2015, Kapilashrami et al 2016); a sharp focus towards common goals (Giang et al 2008, Stafford et al 2009, Parker et al 2010, Parker et al 2010, Krahn & Campbell 2011 and engaging the law (Isaacs andSchroeder 2001, Weiss &Smith 2004). Servaes and Malikhao (2010) have found the crucial elements for the success of advocacy messages are: 'relevance, timing, validity, cultural sensitivity, orientation of the relevant stakeholder groups, planning, communication, action orientation and dissemination of information' (48). Growing a 'rhinocerous hide', respecting the evidence, especially if it changes, recognising that people with lived experience are much more compelling advocates than experts, and understanding that facts and evidence should be anchored firmly to the values that will make them resonate, are among the pieces of advice offered by Chapman (2015) to early-career public health advocates.…”

Section: Barriers To and Facilitators Of Public Health Advocacy For Hmentioning

confidence: 99%

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Does public health advocacy seek to redress health inequities? A scoping review

Cohen

Marshall

2016

Health Soc Care Community

105

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What is known about this topic• Advocacy is considered a key public health strategy for redressing health inequities.• There is evidence that public health's advocacy role has not been fully realised; the reasons for this are unclear. What this paper adds• A systematic collation and critical analysis of the conceptual and empirical literature on public health advocacy focused on health equity is provided.• Public health is constrained in its health equity advocacy efforts by neoliberal conceptualisations of health problems, and by multiple barriers at the level of individual public health practitioners, institutions and the social environment. AbstractThe public health (PH) sector is ideally situated to take a lead advocacy role in catalysing and guiding multi-sectoral action to address social determinants of health inequities, but evidence suggests that PH's advocacy role has not been fully realised. The purpose of this review was to determine the extent to which the PH advocacy literature addresses the goal of reducing health and social inequities, and to increase understanding of contextual factors shaping the discourse and practice of PH advocacy. We employed scoping review methods to systematically examine and chart peer-reviewed and grey literature on PH advocacy published from January 1, 2000 to June 30, 2015. Databases and search engines used included: PubMed, CINAHL, PsycINFO, Social Sciences Citation Index, Google Scholar, Google, Google Books, ProQuest Dissertations and Theses, Grey Literature Report. A total of 183 documents were charted, and included in the final analysis. Thematic analysis was both inductive and deductive according to the objectives. Although PH advocacy to address root causes of health inequities is supported theoretically and through professional practice standards, the empirical literature does not reflect that this is occurring widely in PH practice. Tensions within the discourse were noted and multiple barriers to engaging in PH advocacy for health equity were identified, including a preoccupation with individual responsibilities for healthy lifestyles and behaviours, consistent with the emergence of neoliberal governance. If the PH sector is to fulfil its advocacy role in catalysing action to reduce health inequities, it will be necessary to address advocacy barriers at multiple levels, promote multi-sectoral efforts that implicate the state and corporations in the production of health inequities, and rally state involvement to redress these injustices.

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Section: Resultsmentioning

confidence: 99%

Section: Barriers To and Facilitators Of Public Health Advocacy For Hmentioning

confidence: 99%

Does public health advocacy seek to redress health inequities? A scoping review

Cohen

Marshall

2016

Health Soc Care Community

105

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“…In addition, advocacy combining social networking and mobilization, interpersonal communication and negotiation, as well as the use of media for generating public pressure might be effective tools for health care professionals to make sustainable social change [32]. …”

Section: Discussionmentioning

confidence: 99%

Respondent-driven sampling on the Thailand-Cambodia border. II. Knowledge, perception, practice and treatment-seeking behaviour of migrants in malaria endemic zones

Wangroongsarb

Satimai

Khamsiriwatchara

et al. 2011

Malar J

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BackgroundPopulation movements along the Thailand-Cambodia border, particularly among highly mobile and hard-to-access migrant groups from Cambodia and Myanmar, are assumed to play a key role in the spread of artemisinin resistance. Data on treatment-seeking behaviours, knowledge and perceptions about malaria, and use of preventive measures is lacking as characteristics of this population prevent them from being represented in routine surveillance and the lack of a sampling frame makes reliable surveys challenging.MethodsA survey of migrant populations from Cambodia and Myanmar was implemented in five selected rural locations in Thailand along the Thai-Cambodian border using respondent driven sampling (RDS) to determine demographic characteristics of the population, migratory patterns, knowledge about malaria, and health-care -seeking behaviours.ResultsThe majority of migrants from Myanmar are long-term residents (98%) with no plans to move back to Myanmar, understand spoken Thai (77%) and can therefore benefit from health messages in Thai, have Thai health insurance (99%) and accessed public health services in Thailand (63%) for their last illness. In comparison, the majority of Cambodian migrants are short-term (72%). Of the short-term Cambodian migrants, 92% work in agriculture, 18% speak Thai, 3.4% have Thai health insurance, and the majority returned to Cambodia for treatment (45%), self-treated (11%), or did not seek treatment for their last illness (27%).ConclusionMost highly mobile migrants along the Thai-Cambodia border are not accessing health messages or health treatment in Thailand, increasing their risk of malaria and facilitating the spread of potentially resistant Plasmodium falciparum as they return to Cambodia to seek treatment. Reaching out to highly mobile migrants with health messaging they can understand and malaria diagnosis and treatment services they can access is imperative in the effort to contain the spread of artemisinin-resistant P. falciparum.

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“…Therefore, advocacy, political commitment and supportive policies are often themselves a product of social support systems and empowerment of people. Advocacy should therefore be viewed in conjunction with social support and empowerment strategies (for more details, see Servaes 2000Servaes , 2008Servaes and Malikhao 2010).…”

Section: The Sustainability Of Communication For Social Change Processesmentioning

confidence: 99%