The role and place of Communication for Sustainable Social Change (CSSC)

Faktor Anteseden Niat Perubahan Perilaku Masyarakat

“…Masyarakat perlu melakukan perubahan perilaku masyarakat (social change behavior) sesuai dengan kebijakan yang dikeluarkan oleh pemerintah agar sustainabilitas perilaku masyarakat dapat tercapai. Konsep perubahan perilaku masyarakat merupakan perubahan terstruktur yang signifikan berawal dari tingkat dirinya sendiri sebagai individu sampai dengan tingkat komunitas atau kelompok masyarakat mengenai tindakan sosial atau budaya dalam masyarakat tertentu, komunitas, atau konteks (Misener, et al, 2022;Servaes & Malikhao, 2016). Berdasarkan berbagai fenomena tersebut, penelitian ini bertujuan untuk menguji faktor-faktor anteseden yang berpengaruh pada niat perubahan perilaku masyarakat dengan pendekatan teori TPB.…”

“…Hasil penelitian ini menunjukkan bahwa sikap individu dan kelompok masyarakat yang mengarah pada krisis sangat memainkan peran dalam membentuk niat individu dan kelompok masyarakat untuk melakukan perubahan perilaku. Hal ini mendukung pernyataan yang dikeluarkan oleh Misener, et al, (2022) dan Servaes & Malikhao (2016) yang menyatakan bahwa perubahan masyarakat merupakan perubahan yang terstruktur dan melibatkan semua tingkatan dari tingkat individu sampai tingkat kelompok masyarakat. Dengan kata lain, sikap mengarah pada krisis dari individu dan kelompok masyarakat sangat berpengaruh pada niat perubahan perilaku masyarakat sehingga akan berdampak pada perubahan masyarakat.…”

Introduction

“…It is in this effort that this book aims to contribute first by advancing the idea that genuine sustainable development is more likely to happen through smaller and self-sustained projects rather than institutional efforts that rely on large aid packages and a ‘silver bullet’ mind set; and second by bringing into focus the critical role of communication, voice, and the social relations that are at the heart of such projects. At a time when achieving genuine sustainable development on a global scale entails a multi-stakeholder approach with resources and knowledge drawn from different social groups, communication could not be more crucial (Servaes and Malikhao 2016 ). In fact, as the world is faced with an unprecedented humanitarian and economic crisis caused by the COVID-19 pandemic that is unravelling at the time of writing, the need and value of communication and social relations has become even more pressing.…”

“…The SDGs summarise the agenda agreed by the United Nations’ member states to achieve sustainable development between 2015 and 2030, and which continues the Millennium Development Goals (MDGs) that were adopted in 2000. Sustainable development has also been theorised as a form of development and social change, ‘a social process, which has as its ultimate objective sustainable development at distinct levels of society’ (Servaes and Malikhao 2016 : 174).…”

Editorial introduction: Social and sustainability sciences in South East Asia

“…The third paper, by Jan Servaes and Patchanee Malikhao (, in this issue), “The role and place of Communication for Sustainable Social Change (CSSC)”, discusses how CSSC has started to address the specific concerns and issues of food security, rural development and livelihoods, natural resource management and environment, poverty reduction, equity and gender, and Information and Communication Technologies (ICTs). The paper provides an overview of past and present CSSC work, outlining some useful frameworks to assess sustainability in communication for social change projects and programmes, indicating that CSSC approaches differ according to various development issues.…”