Advertising Summer Camp for High School Students: A Recruitment Tool for Industry Diversity

In this article, we explore the ways in which diversity education in advertising can be transformed through a critical pedagogical approach. Critical pedagogy is a student-centered learning approach, rooted in critical self-reflexivity and an understanding of how one's social location is a source of knowledge. This article refocuses attention to the classroom as a space for fostering students' critical consciousness about issues of identity and cultural difference. Approaching the classroom as a microcosm of society, we incorporate critical pedagogy as a means to educate future advertising professionals in an increasingly diverse society. We argue that recruiting and retaining students from underrepresented groups involve not only setting up a so-called “pipeline for success,” but also fostering a classroom environment that accounts for their lived experiences.

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Engaging Critical Pedagogy in the Classroom: A Student-Centered Approach to Advertising Education

Brown

Sekimoto

2017

“…Some programs are looking for ways to engage those students earlier and provide them with both an understanding of and passion for advertising before they begin to think about post-secondary careers. For example, an AdCamp program supported by the American Advertising Federation shows some promise for encouraging underrepresented students to pursue collegelevel study that will prepare them for working in the advertising field (Oliver, Murphy & Tag, 2014).…”

Section: Introductionmentioning

confidence: 99%

A Comparison of Characteristics and Cultures of Academic Disciplinary Areas in the Context of Advertising and Public Relations Education

McMillan

2016

This study examines factors such as academic preparation, socioeconomic status, faculty/student relationships and extracurricular activities in different colleges at a public research university. The goal of this study is to begin to understand the cultures of different broad academic disciplinary areas where students may study advertising and public relations. Student survey responses combined with institutional data about those students did reveal differences based on academic disciplinary areas. Communication students were somewhat less prepared academically, more likely to be the first in their family to attend college, most likely to report having a faculty mentor and most likely to be involved in student media. They also engaged in internship and co-op experiences, used career services and were more active in Greek life than students in most other colleges. Students in business, arts and sciences and professional disciplines also participated in the study and multiple significant differences were found.

Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by Journal of Advertising Education

Wirtz

Hayes

Yan

2016

This article presents a systematic analysis of all refereed articles, research reports and invited commentaries (N = 197) published in the Journal of Advertising Education from 1996 to 2015. The analysis revealed that the most common article theme was classroom and course instruction (52.8%; n = 104). Within that theme, articles about using a tool or approach in the classroom (e.g., using a class wiki; 47.1%, n = 49) and achieving a learning outcome (e.g., developing teamwork skills; 30.8%; n = 32) were most popular. The authors performed additional analyses on articles reporting data collection and analysis (N = 122). The researchers found that only 26.2% (n = 32) of these articles identified a theory by name, and only six (4.9%) offered a theoretical implication in the discussion. However, a significant majority of these articles provided practical implications for educators (86.1%; n = 105).