“…Advertising professionals desire to increase diversity in the industry and the classroom, but recruiting and retaining students, particularly racial minorities, with interests in advertising present challenges for US colleges and universities (Appiah & Saewitz, 2016;Chambers, 2003;Dominguez & Rose, 2004;Johnson & Grier, 2011;Mallia, 2008;Newell, Li & Zhang, 2012;Oliver, Murphy & Tag, 2014). In fact, Appiah and Saewitz (2016) called for more intentional and proactive efforts in recruiting, training and retaining students from various backgrounds to diversify the advertising workforce.…”