Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by Journal of Advertising Education

Abstract

This article presents a systematic analysis of all refereed articles, research reports and invited commentaries (N = 197) published in the Journal of Advertising Education from 1996 to 2015. The analysis revealed that the most common article theme was classroom and course instruction (52.8%; n = 104). Within that theme, articles about using a tool or approach in the classroom (e.g., using a class wiki; 47.1%, n = 49) and achieving a learning outcome (e.g., developing teamwork skills; 30.8%; n = 32) were most popular. The authors performed additional analyses on articles reporting data collection and analysis (N = 122). The researchers found that only 26.2% (n = 32) of these articles identified a theory by name, and only six (4.9%) offered a theoretical implication in the discussion. However, a significant majority of these articles provided practical implications for educators (86.1%; n = 105).

Climate change adaptation (CCA) research in Nepal: implications for the advancement of adaptation planning

“…A systematic review conducted by Dhimal et al (2015) reported the disparity on WASH and found only 12 publications that considered vector-borne diseases and CCA (Wirtz et al 2016). The underlying reasons for low yield of publications on health sector could be attributed to weak health system attributed by low investment of the country having a difficult geographical terrain, and no linkages established between climate variables with In recent years, research on sustainable green development, energy, technology and water sector have gained momentum (Leal-Filho et al 2018;Nalau and Verrall 2021).…”

Fostering Key Professional Skills and Social Activism Through Experiential Learning Projects in Communication and Advertising Education

“…Previous research identified some significant shortfalls and challenges in advertising and communication education nowadays. Considering the innovative dynamics and multidisciplinary convergence of the advertising industry, Wirtz et al (2016) advocate for the prevalence of new technological framework and new teaching tools. Accordingly, Broyles (2016) argues that a focus on analytics as well as on interpretation and communication of data models should become more relevant, while Neill and Schauster (2015) highlight social listening, online community management, native advertising, content amplification, and programmatic advertising as key content to be included in academic curriculum development.…”

“…emergence of new professional profiles linked to a specific knowledge of digital analytics, programmatic advertising, social listening, and mobile technologies. The complexity of the global digital communications and the adaptive transformation of its key industry players require a comprehensive and interdisciplinary approach from communication education to address these challenges and to reduce the gap between theoretical academic knowledge and the continuously evolving professional practice (Accrediting Council on Education in Journalism and Mass Communications [ACEJMC], n.d.; Broyles, 2016;Neill & Schauster, 2015;Wirtz et al, 2016).…”

La interdisciplinariedad de los perfiles profesionales como base de la lucha contra el odio en las redes sociales: Rewind

“…The significant increase in advertising investment in digital media has a key relevance to the academic curriculum of Communication Sciences. The new digital context makes it necessary to implement new technological tools and new methodologies in the training of students (Wirtz, Hayes and Shan, 2016).…”