Advertising Article Productivity of the U.S. Academic Community

Soley, Lawrence C.; Reid, Leonard N.

doi:10.1177/107769908306000311

Cited by 36 publications

(25 citation statements)

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“…This initial task of article selection may appear simple in theory but proves problematic in practice. In none of the aforementioned studies (Arndt 1976;Holbert 1977;Pasadeos 1985;Russell and Martin 1976;Soley and Reid 1983) did the authors articulate the details of this crucial step in their analysis.…”

Section: Methodsmentioning

confidence: 99%

“…However, his study made no attempt to report on article content, only cited and citing journal. Soley and Reid (1983) undertook a comprehensive productivity analysis of 16 academic journals that frequently publish advertising articles to determine source productivity (university, academic vs. practitioner author, field affiliation (e.g., marketing, journalism, etc.)). Similar source productivity studies in marketing and business have been conducted by Henry and Burch (1974), Moore and Taylor (1980), Clark (1985), and Clark and Hanna (1986).…”

Section: Study Purpose and Previous Effortsmentioning

confidence: 99%

“…(See Soley and Reid (1983) for an additional analysis of the statistical techniques used in JA for the years 1972-1979.) Table 9 presents the results by journal and seven non-mutually exclusive categories.…”

Section: Table 4 Major and Minor Topics Utilized In Analysismentioning

confidence: 99%

“…Pasadeos (1985) made no mention of a reliability check and Russell and Martin (1976) used the judgment of both authors working together to determine the information they sought. Soley and Reid (1983) implied that they had conducted some kind of reliability check when they stated that their classification of advertising articles by content "was excluded from the analysis because an acceptable level of intercoder reliability could not be achieved" (p. 446), although no specific reliability coefficients were reported. Soley and Planchon (1983) and reported intercoder reliability of 100 percent when two coders independently coded samples of the advertising articles on variables such as author occupation and institution, samples, and statistical analyses.…”

mentioning

confidence: 99%

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Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985

Yale¹,

Gilly²

1988

Journal of Advertising

113

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It is important to examine periodically the outlets for adllertising research to provide both producers and consumers of that research with an accurate view of topics and trends. For this paper, the content of 10 years of adllertising research in six marketing/adllertising journals was analyzed to determine the direction in which these journal editors, reviewers, and authors are taking the field of adllertising research. Variables examined include adllertising topics researched, empirical methods used, and the journal audience(s) addressed. Sample findings include a significant relationship between the journals and the topics they publish (e.g., JA published research cOliering a lIariety of topics, such as social issues, adllertising practice, and adllertising content, while JAR was more specialized, dellOting Oller half of its content to adlIertising practice alone). JCR has significantly increased publication of adllertising research Oller time, and significant topics of adllertising research remain under-published (e.g., adllertising of services, direct response adllertising, and industrial adllertising). Implications of these and other findings are drawn for adllertising researchers, journal editors and reviewers, and adlIertising/marketing practitioners.Every few months (depending on the publication) advertising researchers, practitioners, and others receive the most recent issues of various scholarly journals in their field. Most peruse the issue briefly, reading only one or two articles thoroughly, while some read each issue cover to cover (Holbert 1977). Frequently an author prophesies future trends and developing issues in the field of advertising. Others occasionally lament the sorry state of the art. But rarely does an article reflect on where the field has been. Our purpose here is to take a backward glance at the field-to look at the last ten years of published advertising research to determine just what advertising scholars have been researching for the last decade. Study Purpose and Previous Efforts

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Section: Methodsmentioning

confidence: 99%

Section: Study Purpose and Previous Effortsmentioning

confidence: 99%

Section: Table 4 Major and Minor Topics Utilized In Analysismentioning

confidence: 99%

mentioning

confidence: 99%

See 2 more Smart Citations

Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985

Yale¹,

Gilly²

1988

Journal of Advertising

113

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show abstract

“…These studies can lead to improved images of universities among alumni and higher education board members (Clark, Hancock, and Kaminski 1987). Soley and Reid (1983) argue that it is important to analyze research productivity to attract prospective graduate students and junior faculty to the premier research institutions. They suggest further that healthy rivalries can be stimulated within the discipline through the conduct and dissemination of productivity studies.…”

Section: The Importance Of Studying a Discipline's Research Outputmentioning

confidence: 99%

Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988

Barry¹

1990

Journal of Advertising

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Profiling Lead Researchers in Advertising Research

Chan

Tse

2016

Advances in Advertising Research (Vol. VII)

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Advertising Article Productivity of the U.S. Academic Community

Cited by 36 publications

References 0 publications

Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985

Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985

Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988

Profiling Lead Researchers in Advertising Research

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