This paper “opens a black box” in examining how and under what conditions do firms achieve productivity gains by exporting, conventionally known as the learning-by-exporting (LBE) effect. We extend the current theoretical paradigm by proposing that exporters utilize strategic decisions pertinent to innovativeness, production capability, and human capital so as to leverage knowledge and resources obtained from exporting in order to achieve productivity gains. We test and validate our hypotheses with panelized data of roughly 250,000 Chinese firms over a 7-year period (2001-2007). We also show that the salience of these mediation mechanisms is contingent upon ownership structure and industry characteristics: Non-state-owned enterprises and firms in industries with medium export intensity or medium and high new product development intensity effectuate more learning through these conduits than their counterparts. The multimediation mechanism LBE model offers useful implications for academia, practitioners, and policy makers.

Firms often attribute their service employees’ competent performance to either dedicated effort or natural talent. However, it is unclear how such practices affect customer evaluations of service employees and customer outcomes. Moreover, prior work has primarily examined attributions of one’s own performance, providing little insight on the impact of attributions of others’ performance. Drawing on research regarding the warmth–competence framework and performance attributions, the current research proposes and finds that consumers expect a more communal-oriented and less exchange-oriented relationship when a service employee’s competent performance is attributed to dedicated effort rather than natural talent, as effort (vs. talent) attribution leads consumers to perceive the employee as warmer. The authors further propose customer helping behaviors as downstream consequences of relationship expectations, finding that effort (vs. talent) attribution is more likely to induce customers’ word-of-mouth and idea provision behaviors. The findings enrich existing literature by identifying performance attributions as a managerially meaningful antecedent of relationship expectations and offer practical guidance on how marketers can influence consumers’ relationship expectations and helping behaviors.

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