Advantages of implementing mediamorphosis in supporting Using-ethnic programs at Radio Sritanjung FM Banyuwangi

Abstract

Many private radio businesses have experienced a decline in advertising revenue during the COVID-19 pandemic; however, this did not happen to Radio Sritanjung FM Banyuwangi, which implemented mediamorphosis to support its broadcasts. This study aims to map the application of mediamorphosis in supporting the broadcast of cultural programs on Radio Sritanjung FM, Banyuwangi, East Java, Indonesia. This study used a qualitative virtual ethnographic method, which requires researchers to enter two research areas: the natural world and the virtual world. Researchers interacted freely with eight informants, such as Using-ethnic figures, Muslim leaders, radio station management, local advertisers, and loyal listeners through in-depth interviews and Focus Group Discussions (FGD) to understand the ongoing mediamorphosis process in a virtual network. The research analysis using network society theory shows that the mediamorphosis process of Radio Sritanjung FM began in 2011 with Facebook, Instagram, and Twitter. The latest technology application is audio streaming to support, promote, and disseminate the Using’s ethnic culture to foreign countries. The application of mediamorphosis during the COVID-19 pandemic presents a harmonization between cultural programs and Islamic religious values, strengthening the local identity of the Using-ethnicity, and increases financial benefits.

The quality of information literacy legislation secretariat of the regional people's representative council of East Java Province

“…This research method uses descriptive qualitative with a phenomenological approach, which aims to understand the phenomenon from the experience of the research subject (Flick, 2014;Manen, 1990). The experience involves opinions, understanding, perceptions, behavior, knowledge, motivation, responses, and actions holistically (Achmad, Juwito, Candrasari, & Ashfaq, 2021;Creswell & Creswell, 2018). The way to understand this phenomenon is through the description of words, statements, sentence contents, and the use of language, in a natural context and using scientific techniques.…”

Pro Kontra Netizen pada Pemberitaan Pemilihan Ketua Umum PSSI di Instagram @Tempodotco

“…Perkembangan teknologi komunikasi dan internet telah membawa perubahan signifikan dalam cara berkomunikasi dan penyebaran informasi oleh media massa. Perusahaan media massa pun melakukan mediamorfosis untuk menyesuaikan dengan kebutuhan konsumennya termasuk dalam hal memanfaatkan media sosial sebagai bentuk publikasi dari pemberitaan mereka Achmad et al, 2021;Achmad & Juwito, 2020;Lathifah et al, 2021). Media sosial saat ini memberikan peluang kepada masyarakat untuk beropini melalui berbagai fiturnya.…”

Kredibilitas Informasi di Era Post-Truth Dikalahkan Kecepatan Informasi: Pengabaian Undang Undang Informasi dan Transaksi Elektronik

“…Media sosial yang pada mulanya berfungsi sebagai tempat interaksi antara khalayak yang jauh di luar jangkauan, kini bertransformasi menjadi tempat saling berbagi informasi. Hal ini terjadi karena adanya konvergensi jaringan (Achmad et al, 2021;Cardoso et al, 2016).…”

“…Pendekatan ini berupaya menggali kedalaman subjek atau fenomena yang terjadi di dunia virtual atau ruang virtual (Amiruddin, 2018;Christine Hine, 2000. Ruang virtual sebagai tempat hidup komunitas-komunitas virtual menjadi sarana komunikasi interaktif yang dipahami sebagai budaya virtual ataupun artefak budaya (Achmad et al, 2021). Etnografi virtual tidak sebatas penelitian tentang ilmu budaya, melainkan telah meluas dan dimanfaatkan oleh berbagai bidang ilmu, antara lain: sosiologi, komunikasi, kebijakan publik, ilmu hukum, ilmu bahasa dan pariwisata (Abidin et al, 2021;Christin Hine, 2018;Wahyuningtyas et al, 2021).…”