“…Once again, the source of market ine¢ ciency is that consumers vary in their marginal cost, but …rms are restricted to uniform pricing, and in equilibrium price is based on average cost. However, with advantageous selection the resultant market failure is one of over-insurance rather than under-insurance (i.e., Q ef f < Q eqm in Figure 2), as has been pointed out by de Meza and Webb (2001), among others. Intuitively, insurance providers have an additional incentive to reduce price, as the infra-marginal customers whom they acquire as a result are relatively good risks.…”