“…Several international business scholars have called for more phenomenon-based research in International Business to examine new phenomena that are relevant to organizations and management (e.g., Cheng et al, 2011;Doh, 2015aDoh, , 2015bDoh, , 2017Hambrick, 2007;Helfat, 2007;Von Krogh et al, 2012;Wrona and Gunnesch, 2016). International business and management scholars argue that the international management research is running out of new interesting ideas and that the research increasingly examines topics and uses data sets, concepts, and methods borrowed from other business fields, such as strategy (Buckley, 2002;Shenkar, 2004).…”