Abstract:This article examines the impact of motivation, opportunity, and ability as antecedents of exchanges of information among members of social friendship networks and also the impact on creating membership value and members' loyalty including the influence of the system characteristics. The research method employed descriptive multiple crosssectional designs which yielded 256 responses. The Structured Equation Modelling was used to test the hypotheses. The findings of the research reveal that motivation and abili… Show more
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