Abstract:In studying the patent medicine industry in colonial Korea (1910–1945), I pay attention to the inordinately large number of peddlers and small retailers—45,688 in 1935—who functioned as human intermediaries in the burgeoning medicinal market. By almost exclusively studying printed advertisements, previous scholars have depicted the patent medicine industry as the vanguard of modern marketing or as a willing partner in the commercial propagation of the hegemonic vision of the colonial biopower. Conscious of the… Show more
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