Equilibrium data are presented for the adsorption of permanent gases and C , and C z hydrocarbons on Linde 4A synthetic zeolite from 50 "C down to the boiling point of the adsorbate or to a temperature at which the rate was very slow. The Freundlich equation often fits isotherms accurately; however, these lincar logarithmic plots secnl to be only portions of a more general non-linear relationship. Generallzcd Polanyi plots did not yield a ilniquc characteristic curve for individual adsorbates at different temperatures nor for groups of adsorbates; nevertheless, these plots are useful in estimating the relative strength of adsorption of gases. Ar, 0 2 , CH*, and C2HG wcre the least strongly adsorbed, followed in order of increasing strength by N,, CO, CO,, and C2H2. Ethylene was strongly but anomalously adsorbed. For the gases studied, the quadrupole moment seems to be the principal factor determining strong adsorption.