Adoption of Unified Communications and Collaboration from the Perspective of Diffusion of Innovation and Service Dominant Logic: A Preliminary View

Abstract

Unified Communications and Collaboration (UC&C) is a platform that has become increasingly popular in recent years and used in organizations. The service could increase flexibility, interoperability, efficiency, and productivity in managing business processes. As the number and variety of UC&C tools and services increases, many organizations have developed strategic plans and allocated budget to implement UC&C. However, the adoption of some UC&C tools is still below than expected. As a service that continues to evolve in tandem with new developments in technology, it is thus important to investigate the factors that impact upon the adoption of UC&C tools and services. Via a review of the literature, this paper will posit an initial model for the adoption of UC&C. This initial model is developed by adopting the views of two important theories which are the theory of Diffusion of Innovation (DOI) and service-dominant logic (SDL). The DOI theory is chosen since UC&C represents evolvement in the communications technology space, while SDL is chosen because of its focus on value co-creation and user-centeredness, which is an important factor that will influence adoption. The key factors influencing the adoption of UC&C embodied in the model will provide useful insights for managers in implementing UC&C in their organizations.

Adoption of value-based pricing for prescription drugs

“…Observability is the degree of how easy it is to share and make the results visible to stakeholders about the innovation [23]. Communication is of prime importance and the adoption of VBP will be faster if the results are shared neatly and transparently among payers and healthcare providers.…”

“…Trialability allows organizations to examine the innovation partially before its full adoption [23]. This factor is quite aligned with modern approach of agile implementation and gives the end users a perception of surety and help in deciding if the innovation should be adopted or rejected.…”