Adoption Technology at MSME: A Conceptual Model with TOE

Triandini, Evi; Wijaya, I Gusti Ngurah Satria; Suniantara, I Ketut Putu; Sugiarto, _; Setyohadi, Djoko Budiyanto

doi:10.1109/icic56845.2022.10006990

Cited by 2 publications

(1 citation statement)

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“…Furthermore, innovation emerges as a key driver of growth and differentiation, enabling businesses to create value, adapt to changing market conditions, and capitalize on emerging opportunities (Ayandibu & Houghton, 2017). Understanding how these factors collectively shape the performance of micro and small businesses is imperative for policymakers, industry stakeholders, and business owners seeking to foster a conducive environment for sustainable growth and innovation in the technology sector (Hermawan & Nugraha, 2022;Triandini et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Analysis of the Influence of Technical Expertise, Market Orientation, Social Capital, and Innovation on the Performance of Micro and Small Businesses in the Technology Sector

Manafe,

Rizani,

Purnawati

et al. 2024

IJBLE

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In today's rapidly evolving technology sector, the performance and sustainability of micro and small businesses hinge upon various factors, including technical expertise, market orientation, social capital, and innovation. Understanding the intricate interplay among these variables is crucial for devising effective strategies that foster growth and competitiveness within the industry. This research aims to explore the influence of technical expertise, market orientation, social capital, and innovation on the performance of micro and small businesses operating in the technology sector. Through empirical investigation and data analysis using Partial Least Squares Structural Equation Modeling (PLS SEM) with a sample of 100 businesses, this study sheds light on the relationships among these key factors and their implications for business success.

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Section: Introductionmentioning

confidence: 99%