2018
DOI: 10.5539/ibr.v11n11p109
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Adoption of Mobile Commerce and Service in Adentan Municipality of Ghana: An Examination of Factors Influencing Small Enterprises

Abstract: After the introduction of mobile commerce and service, people have acceptance, adopted and used the services for various purposes. However, little attention has been given its continual usage in small enterprises sector in Ghana. Also, studies on the benefits to businesses and barriers of use of mobile commerce and service have been carried out, but extensions of the studies to include examination of the effect of social and demographic factors of small business owners on mobile services use is lacking in the … Show more

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Cited by 6 publications
(16 citation statements)
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References 39 publications
(53 reference statements)
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“…According to LaMorte (2019), "DOI originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system". One of the oldest social science theories used in technology adoption frameworks, DOI tries to explain factors affecting spreading new ideas or technologies through cultures (Sahin, 2006;Tuffour et al, 2018). The result of this diffusion is that people adopt a new idea, behavior, or product as part of a social system.…”
Section: Diffusion Of Innovation Theorymentioning
confidence: 99%
See 3 more Smart Citations
“…According to LaMorte (2019), "DOI originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system". One of the oldest social science theories used in technology adoption frameworks, DOI tries to explain factors affecting spreading new ideas or technologies through cultures (Sahin, 2006;Tuffour et al, 2018). The result of this diffusion is that people adopt a new idea, behavior, or product as part of a social system.…”
Section: Diffusion Of Innovation Theorymentioning
confidence: 99%
“…It is only through this process that diffusion is possible. The four elements that affect ideas or technology diffusion are innovation, communication channels, time, and a social system (Rogers, 1995;Tuffour et al, 2018). According to Wu and Wang (2005), DOI and TAM appear to be similar to some extent.…”
Section: Diffusion Of Innovation Theorymentioning
confidence: 99%
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“…However, empirical evidence suggests that there are a number of other individual and environmental factors (X*) which could directly influence global leaders (Zhu et al, 2018, Lin & Lin, 2014Morgan, 2004). Demographic and environmental factors such as gender, age, education and experience of people are included as control variables, because literature has found such characteristics to influence the interaction between supervisors and subordinates, and thus affect outcomes including individual and firm performance (Russ & McNeilly, 1995;Wiener, 2001;Stierle, van Dick & Wagner, 2002;Nunnally, 2014;Tuffour, Barnor & Akuffo, 2015;Tuffour, Akuffo, Kofi, Frimpong & Sasu, 2018;Tuffour, Abubakari & Tuffour, 2019).…”
Section: Model and Data Analysismentioning
confidence: 99%