Adoption and Use of Social Media Among State Health Departments

Thackeray, Rosemary; Wagenen, Sarah Van; Koch, Amanda; Prier, Kyle; Neiger, Brad L.

doi:10.1037/e521572014-063

Cited by 3 publications

(2 citation statements)

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“…Sixtyfive percent of adult Internet users now report using a social networking site such as MySpace, Facebook, or LinkedIn compared with 29% in 2008 (Madden & Zickuhr, 2011). Public health is also expanding its use of social media as evidenced by the finding that 60% of state health departments now use at least one application (Thackeray, VanWagenen, Koch Smith, Neiger, & Prier, 2011). In addition, one third of adults use social media to access health information, and nearly 80% of physicians who consult with patients online use social media channels to create or share medical content (Hughes, 2010).…”

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confidence: 99%

Use of Social Media in Health Promotion

Neiger

Thackeray

Wagenen

et al. 2012

Health Promotion Practice

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334

119

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Despite the expanding use of social media, little has been published about its appropriate role in health promotion, and even less has been written about evaluation. The purpose of this article is threefold: (a) outline purposes for social media in health promotion, (b) identify potential key performance indicators associated with these purposes, and (c) propose evaluation metrics for social media related to the key performance indicators. Process evaluation is presented in this article as an overarching evaluation strategy for social media.

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confidence: 99%

Use of Social Media in Health Promotion

Neiger

Thackeray

Wagenen

et al. 2012

Health Promotion Practice

Self Cite

334

119

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“…In the field of Public Health, the use of new media is now expanding and, in fact, 60% of health departments use at least one of these in their daily activities . 6 Medical journals, health care organizations, scientific societies and patients' associations increasingly use Facebook as channels to quickly spread scientific information to health professionals and patients.…”

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confidence: 99%

The Italian alliance for vaccination strategies: Facebook as a learning tool for preventive medicine and public health

Torre

Miccoli

Ricciardi

2014

Human Vaccines & Immunotherapeutics

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The Italian Alliance of vaccination strategies project was born with the aim of informing healthcare workers and the general population about vaccination through Facebook. The evaluation of the account has been carried out using 3 indicators: friend membership, numbers of "I like," and amount of "share" of contents for type of news and for day of the week. The survey was performed on 743 users. Institutional events were the most popular type of news; the day of the week in which users were most likely to be attracted by links was Friday. Press releases were the communication form most shared by users. Social media marketing carries the advantages of low cost, rapid transmission and user interaction.

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Facebook Groups on Chronic Obstructive Pulmonary Disease: Social Media Content Analysis

Apperson

Stellefson

Paige

et al. 2019

IJERPH

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Facebook Groups facilitate information exchange and engagement for patients with chronic conditions, including those living with Chronic Obstructive Pulmonary Disease (COPD); however, little is known about how knowledge is diffused throughout these communities. This study aimed to evaluate the content that is available on COPD-related Facebook Groups, as well as the communication (self-disclosures, social support) and engagement (agreement, emotional reaction) strategies used by members to facilitate these resources. Two researchers independently searched the “Groups” category using the terms “COPD”, “emphysema”, and “chronic bronchitis”. Twenty-six closed (n = 23) and public (n = 3) COPD Facebook Groups were identified with 87,082 total members. The vast majority of Group members belonged to closed (n = 84,684; 97.25%) as compared to open (n = 2398; 2.75%) groups. Medications were the most commonly addressed self-management topic (n = 48; 26.7%). While overall engagement with wall posts was low, the number of “likes” (an indicator of agreement) was significantly greater for wall posts that demonstrated social support as compared to posts that did not (p < 0.001). Findings from this study showed that COPD Facebook group members share specific disease-related experiences and request information about select self-management topics. This information can be used to improve the quality of self-management support provided to members of popular COPD Facebook groups.

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Adoption and Use of Social Media Among State Health Departments

Cited by 3 publications

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Use of Social Media in Health Promotion

Use of Social Media in Health Promotion

The Italian alliance for vaccination strategies: Facebook as a learning tool for preventive medicine and public health

Facebook Groups on Chronic Obstructive Pulmonary Disease: Social Media Content Analysis

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