Use of Social Media in Health Promotion

Neiger, Brad L.; Thackeray, Rosemary; Wagenen, Sarah A. Van; Hanson, Carl L.; West, Joshua H.; Barnes, Michael; Fagen, Michael C.

doi:10.1177/1524839911433467

Cited by 334 publications

(125 citation statements)

References 5 publications

(3 reference statements)

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“…Key aspects of social media evaluation include exposure (reach or the number of people reached with a message), engagement (number of people who take action in response to a message), and influence (whether engagement is positive, neutral, or negative in sentiment) [23,24]. This study assessed 2 of these 3 evaluation components: exposure to and engagement with state TCP social media sites.…”

Section: Methodsmentioning

confidence: 99%

The Use of Social Media by State Tobacco Control Programs to Promote Smoking Cessation: A Cross-Sectional Study

Duke¹,

Hansen²,

Kim³

et al. 2014

J Med Internet Res

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BackgroundThe promotion of evidence-based cessation services through social media sites may increase their utilization by smokers. Data on social media adoption and use within tobacco control programs (TCPs) have not been reported.ObjectiveThis study examines TCP use of and activity levels on social media, the reach of TCP sites, and the level of engagement with the content on sites.MethodsA cross-sectional descriptive study of state TCP social media sites and their content was conducted.ResultsIn 2013, 60% (30/50) of TCPs were using social media. Approximately one-quarter (26%, 13/50) of all TCPs used 3 or more social media sites, 24% (12/50) used 2, and 10% (5/50) used 1 site. Overall, 60% (30/50) had a Facebook page, 36% (18/50) had a Twitter page, and 40% (20/50) had a YouTube channel. The reach of social media was different across each site and varied widely by state. Among TCPs with a Facebook page, 73% (22/30) had less than 100 likes per 100,000 adults in the state, and 13% (4/30) had more than 400 likes per 100,000 adults. Among TCPs with a Twitter page, 61% (11/18) had less than 10 followers per 100,000 adults, and just 1 state had more than 100 followers per 100,000 adults. Seven states (23%, 7/30) updated their social media sites daily. The most frequent social media activities focused on the dissemination of information rather than interaction with site users. Social media resources from a national cessation media campaign were promoted infrequently.ConclusionsThe current reach of state TCP social media sites is low and most TCPs are not promoting existing cessation services or capitalizing on social media’s interactive potential. TCPs should create an online environment that increases participation and 2-way communication with smokers to promote free cessation services.

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Section: Methodsmentioning

confidence: 99%

The Use of Social Media by State Tobacco Control Programs to Promote Smoking Cessation: A Cross-Sectional Study

Duke¹,

Hansen²,

Kim³

et al. 2014

J Med Internet Res

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“…23,30,36 Examining social media can provide unique insight into the health information reaching, and possibly influencing, large segments of the general population. 37,38 To better understand Twitter use for communication among the public and public health professionals about childhood obesity, we collected and examined tweets incorporating the hashtag #childhoodobesity and the Twitter users who sent them.…”

Section: Introductionmentioning

confidence: 99%

Communication About Childhood Obesity on Twitter

Harris

Moreland-Russell²,

Tabak³

et al. 2014

Am J Public Health

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Objectives Childhood obesity more than doubled in the last 20 years, suggesting a need for evidence-based public health strategies. The use of social media to share health information is increasing among the public and public health professionals. However, little is known about the use of social media as a tool for health communication. We used a mixed-methods design to examine communication about childhood obesity on Twitter. Methods NodeXL was used to collect tweets sent in June 2013 containing the hashtag #childhoodobesity. Tweets were coded for content; tweeters were classified by sector and health focus. The network of follower connections among the tweeters was also collected. We used descriptive statistics and exponential random graph modeling to examine tweet content, tweeter characteristics, and the composition and structure of the network of connections facilitating communication among the tweeters. Results We collected 1,110 tweets originating from 576 unique Twitter users. More individuals (65.6%) than organizations (32.9%) tweeted. Tweets were more likely to focus on individual behavior than environment or policy as a cause of, and strategy to combat, childhood obesity. Few government and educational tweeters were in the network. Network members affiliated with government and media were more likely than private individuals to be followed by others in the network, suggesting an important dissemination role. Conclusion There is an opportunity to better disseminate evidence-based information to a broad audience through Twitter by increasing the presence of credible sources in the #childhoodobesity conversation and focusing the content of tweets on scientific evidence.

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“…However, existing empirical research is limited. To date, the scholarly literature on the use of mobile technology (i.e., mobile apps, short messaging service [SMS], social media, text-based services) for social marketing purposes has concentrated primarily on health communication (e.g., Abroms & Lefebvre, 2009;Blaya, Fraser, & Holt, 2010;Boulos, Wheeler, Tavares, & Jones, 2011;Fjeldsoe, Marshall, & Miller, 2009;Lefebvre, 2007Lefebvre, , 2009Neiger et al, 2012). These studies highlight the importance of using mobile technology to increase audience engagement in health-related knowledge and offer suggestions for future health communication campaigns looking to incorporate new and social media into their campaign strategies.…”

Section: Introductionmentioning

confidence: 99%

Boaters’ Perceptions of a Mobile App for a Marine Conservation Social Marketing Campaign

Bowerman

DeLorme

2013

Social Marketing Quarterly

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This case study explored recreational boaters' perceptions of a mobile app being developed in the context of a campaign to promote environmental responsibility in a U.S. Florida lagoon. Transcripts from six focus groups conducted with a target population of boaters to guide the conservation campaign were analyzed to identify and understand the barriers and benefits of the app that may influence its adoption with the desired behavior of better navigating the lagoon. Extant literature on social marketing and adoption and diffusion theory informed analysis. Overall, the results uncovered five perceived benefits and seven perceived barriers to adoption of the mobile app. Participants were interested in the app and had generally favorable reactions. They thought the app could fill a gap in boating technology and provide geographic information useful for improving the boating experience and health of the marine environment. However, there were also questions about the app's purpose for the campaign and its ability to provide the quality and quantity of information desired for certain features. While some of this study's identified benefits and barriers were consistent with the literature, others appeared unique to this social marketing and marine environment situation. The article concludes with a discussion of theoretical connections, practical implications, and future research recommendations.

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Use of Social Media in Health Promotion

Cited by 334 publications

References 5 publications

The Use of Social Media by State Tobacco Control Programs to Promote Smoking Cessation: A Cross-Sectional Study

The Use of Social Media by State Tobacco Control Programs to Promote Smoking Cessation: A Cross-Sectional Study

Communication About Childhood Obesity on Twitter

Boaters’ Perceptions of a Mobile App for a Marine Conservation Social Marketing Campaign

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