Adoption and use of e-commerce in SMEs

Solaymani, Saeed; Sohaili, Kiomars; Yazdinejad, Esmaeil Akhlaghi

doi:10.1007/s10660-012-9096-6

Cited by 68 publications

(36 citation statements)

References 40 publications

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“…In addition, it would be necessary to study empirically the use of e-commerce by this kind of companies (Solaymani et al, 2012) in order to compare both perspectives, i.e., use of e-commerce by companies attending to webmosphere and opinion of consumers based on webmosphere stimuli received through online store.…”

Section: Discussion Limitations and Future Researchmentioning

confidence: 99%

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Analyzing the User Behavior toward Electronic Commerce Stimuli

Lorenzo-Romero

Alarcón‐del‐Amo

Gómez-Borja

2016

Front. Behav. Neurosci.

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Based on the Stimulus-Organism-Response paradigm this research analyzes the main differences between the effects of two types of web technologies: Verbal web technology (i.e., navigational structure as utilitarian stimulus) versus non-verbal web technology (music and presentation of products as hedonic stimuli). Specific webmosphere stimuli have not been examined yet as separate variables and their impact on internal and behavioral responses seems unknown. Therefore, the objective of this research consists in analyzing the impact of these web technologies –which constitute the web atmosphere or webmosphere of a website– on shopping human behavior (i.e., users’ internal states -affective, cognitive, and satisfaction- and behavioral responses – approach responses, and real shopping outcomes-) within the retail online store created by computer, taking into account some mediator variables (i.e., involvement, atmospheric responsiveness, and perceived risk). A 2 (“free” versus “hierarchical” navigational structure) × 2 (“on” versus “off” music) × 2 (“moving” versus “static” images) between-subjects computer experimental design is used to test empirically this research. In addition, an integrated methodology was developed allowing the simulation, tracking and recording of virtual user behavior within an online shopping environment. As main conclusion, this study suggests that the positive responses of online consumers might increase when they are allowed to freely navigate the online stores and their experience is enriched by animate gifts and music background. The effect caused by mediator variables modifies relatively the final shopping human behavior.

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Section: Discussion Limitations and Future Researchmentioning

confidence: 99%

“…On the contrary, a technology oriented perspective that focus on shopping as a cold information systems, with no enjoyable environments, is probable to be decreased, specially for products with hedonic attributes (Hirschman and Holbrook, 1982; Childers et al, 2001; Solaymani et al, 2012). …”

Section: Introductionmentioning

confidence: 99%

Analyzing the User Behavior toward Electronic Commerce Stimuli

Lorenzo-Romero

Alarcón‐del‐Amo

Gómez-Borja

2016

Front. Behav. Neurosci.

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“…Other factors that hinder e-commerce adoption include lack of regulations and legislations; lack of awareness and education about e-commerce, cultural factors such as social approval security, availability of standards, resistance to change, negative attitude, and lack of management commitment; economic issues such as cost, social infrastructure, wage, and interest rate; taxation system; Internet security and privacy issues such as absence of laws on consumer protection, copyright, and digital signature; issue of trust infrastructure in online payment; lack of customer services; preference for actual shops; and cognitive factors such as lack of awareness and knowledge of e-commerce, and lack of valuable and useful content for consumer (Al-Gharbi, Khalfan and Al-Kindi, 2006;Farhoomand, Tuunainen &Yee, 2000;Mingqiang & Xiang 2010). Financial problems and uncertainty in the ecommerce market were also suggested as two of the most important barriers in e-commerce adoption in a recent study (Solaymani, Sohaili & Yazdinejad, 2012).…”

Section: E-commerce Adoptionmentioning

confidence: 99%

Factors influencing electronic commerce adoption in developing countries: The case of Tanzania

Makame

Kang

Park

2014

SAJBM

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Electronic commerce is rapidly replacing the old ways of doing business. Although many studies have been conducted on the adoption of various forms of e-commerce, there are few on this topic in African countries; in particular, there is no research on Tanzania. Therefore, this paper analyzes the factors determining e-commerce and their impact on its adoption in Tanzania. This paper extends the technology acceptance model (TAM) to an empirical study analyzing the factors influencing e-commerce adoption in Tanzania. A survey involving 111 respondents including Tanzanian government officers was conducted, and structural equation modeling was used to assess the model for the influence of three new factors: national policy initiatives, technology infrastructure, and trust in e-commerce adoption. The results show that technology infrastructure is an important factor in e-commerce adoption, and national policy initiatives are important in building online trust and improving technology infrastructure in Tanzania. Therefore, government policy makers need to encourage the presence of good technology infrastructure and build trust in e-commerce through national policy initiatives such as e-commerce promotion. Limitations of this paper are that the respondents are limited to people who have access to the Internet and some might not have enough knowledge about e-commerce. Further, the survey is conducted only in Tanzania; therefore, the results may differ in other African countries.

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“…Nas últimas décadas, devido à crescente evolução de ferramentas eletrônicas e da Internet, novos modelos de negócio e-commerce têm surgido (LEE;LEE, 2012;SOLAYMANI et al, 2012). De acordo com Solaymani et al (2012, p. 250), o e-commerce pode ser definido como "qualquer tipo de compra ou venda de bens e serviços em grandes ou pequenas empresas, através da Internet".…”

Section: Os Sites De Compra Coletivaunclassified

Sites De Compra Coletiva X Customer Relationship Management: Um Casamento Impossível?

Machado

Pedron

Isaías

2015

Desenvolve Revista De Gestão Do Unilasalle

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Resumo: Com o objetivo de manter a competitividade no mercado, as empresas têm utilizado estratégias para atrair e reter clientes, como os sites de compra coletiva e o Customer Relationship Management (CRM). Esta pesquisa procurou analisar, por meio de um estudo exploratório, a relação entre a presença das empresas em sites de compra coletiva e o CRM. Sendo assim, procurou-se analisar como as empresas alinham as suas iniciativas em sites de compra coletiva com a estratégia de marketing de relacionamento. Apesar da natureza inicialmente vista como oposta, ou seja, sites de compra coletiva terem um apelo transacional e o CRM ser orientado ao marketing de relacionamento, os resultados da análise das entrevistas levam a considerar que as empresas estão conseguindo integrar estas iniciativas. Palavras-chave: GROUP BUYING WEBSITES X CUSTOMER RELATIONSHIP MANAGEMENT: AN IMPOSSIBLE MARRIAGE?Abstract: To maintain the competitiveness, companies have been using strategies to attract and retain their clients, like the group buying websites and the Customer Relationship Management (CRM). The present aims to examine the relationship between the presence of companies in group-buying websites and their strategies for Customer Relationship Management, through an exploratory study. Therefore, we tried to analyze how companies line their initiative of group-buying website with their relationship marketing strategy. Despite its initially seen as the opposite, i.e., group-buying sites have a transactional CRM appeal and be oriented as a relationship marketing, the results obtained of the analysis of the interviews allow concluding that companies are successfully integrating these initiatives.

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Adoption and use of e-commerce in SMEs

Cited by 68 publications

References 40 publications

Analyzing the User Behavior toward Electronic Commerce Stimuli

Analyzing the User Behavior toward Electronic Commerce Stimuli

Factors influencing electronic commerce adoption in developing countries: The case of Tanzania

Sites De Compra Coletiva X Customer Relationship Management: Um Casamento Impossível?

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