“…These results signify that cultural and contextual differences between societies have a non‐negligible effect on OCBEs. For instance, while being late is considered to be normal in certain societies, it is perceived as a sign of disrespect and irresponsibility in other countries (e.g., Reinecke, Nguyen, Bernstein, Näf, & Gajos, 2013; Tayo Tene, Yuriev, & Boiral, 2018). Perhaps, this is why only 33% of respondents from Colombia mentioned “arriving/departing times” as an impeding factor to choosing alternative transportation, in comparison with 100% of participants from Canada.…”